Open Course on gamification on Coursera
Independent training and the topic of Coursera are quite well disclosed on Habré. Now we want to share a course in which we participate ourselves and which may be interesting for the habra audience.Gamification is a course that started yesterday and which you can still join before September 9.
About gamification
About gamification on Habré already also talked a little , and we, in order to speak fewer words, will immediately refer to the Lecture preview , openly accessible without registration.
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Actually, the definition of gamification, which is given in the first lectures, is “the use of game elements and game design techniques in non-game contexts . ” The main applications for gamification are:
- external to the company: in marketing, sales, consumer engagement;
- internal to the company: HR, productivity increase, crowdsourcing;
- behavior change : health, environmental security, personal finances.
Who is this course for?
For all who are interested in the topic. No training, except for knowledge of the English language, is not required. It is very likely (about this below) that there will be subtitles in Russian.
It is important to understand a few points:
- Gamification has nothing to do with game theory.
- Gamification is not only glasses, badges and quests.
- To listen to the course, it is not necessary to be related to game development or game design experience.
- Drawing, photoshoping and modeling skills are also not required.
- Great experience in video games is also not required.
After the first day, the primary participants statistics was published. Today, more than 63,000 people from 147 countries of the world participate in the course. More than two-thirds work full time or freelance. Only half of the participants love to play these or other video games.
And who is the teacher?
The course is led by darling Kevin Worbach ( Kevin Werbach , @kwerb ), an associate professor at the Wharton School of Business at the University of Pennsylvania.
In addition to teaching, Vorbak is the founder of the consulting company Supernova Group and the organizer of the conference of the same name Supernova Hub .
About course and buns
The course is designed for 6 weeks. Each week will be laid out in two blocks of 5-6 video lectures lasting about 10 minutes each. Weekly homework is given in the form of a test or a written assignment, which you may not carry out. Performing tests allows you to receive a certificate of completion (non-university sample) at the end.
Lecture plan
After the introductory material, the gamification actually means. As we see, there isn’t universal agreement. However, there are a number of concepts and examples that are clearly within the scope of gamification.
1.1 Introduction
1.2 Course overview and logistics
1.3 Gamification defined
1.4 Why study gamification?
1.5 History of gamification
1.6 Categories and examples
You can't understand gamification without understanding games. This is where the concept of games is defined.
2.1 Gamification in context
2.2 What is a game?
2.3 Games and Play
2.4 Video games
2.5 It's Just a Game?
WEEK 1 HOMEWORK: Quiz
Tackle a gamification project. This is an essential skill in this area.
3.1 Why Gamify
3.2 Thinking Like a Game Designer
3.3 Design rules
3.4 Tapping the Emotions
3.5 Anatomy of Fun
3.6 Finding the Fun
The raw materials of the game. We'll earn you a lot of gamified systems.
4.1 Breaking Games Down
4.2 The pyramid of elements
4.3 The PBL Triad
4.4 Limitation of Elements
4.5 Bing Gordon interview
WEEK 2 HOMEWORK: Quiz
Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the behavioral psychology concepts relevant to gamification.
5.1 Gamification as motivational design
5.2 Behaviorism
5.3 Behaviorism in gamification
5.4 Reward structures
5.5 Reward schedules
The previous unit explains the benefits of a behavioral approach to gamification; identifies the risks and alternatives.
6.1 Limits of behaviorism
6.2 Dangers of behaviorism
6.3 Extrinsic and intrinsic rewards
6.4 How rewards can de-motivate
6.5 Self-determination theory
6.6 First half wrap-up
WEEK 3 HOMEWORK: Quiz; Written assignment part 1
Gamification done well is a form of design. This unit provides a six-step framework to apply to any gamification project.
7.1 Design Thinking
7.2 D1 / 2: Business objectives / target behaviors
7.3 D3: Players
7.4 D4: Activity loops
7.5 D5 / 6: Don't forget
It means that it’s not a creative, human-centered, thoughtful process to achieve the best results. This unit identifies important considerations and options.
8.1 Two approaches to gamification
8.2 Is Gamification right for me?
8.3 Designing for collective good
8.4 Designing for happiness
8.5 Amy Jo Kim interview
WEEK 4 HOMEWORK: Quiz; Written assignment part 2
Particular challenges and opportunities when applying gamification inside an organization.
9.1 Enterprise applications
9.2 Workplace motivations
9.3 The game vs. the job
9.4 Playbor
9.5 Daniel Debow interview
How to apply better or better than normal behavior.
10.1 Gamification for good?
10.2 Social good applications
10.3 Social good techniques
10.4 Behavior change
10.5 Susan Hunt Stevens interview
WEEK 5 HOMEWORK: Written assignment part 3 (Final Project)
There are many legitimate limitations, concerns, and dangers from gamification. It can be avoided through thoughtful design.
11.1 Pointsification
11.2 Exploitationware
11.3 Gaming the game
11.4 Legal issues
11.5 Regulatory issues
The final unit of the details of the course.
12.1 Going beyond the basics
12.2 Inducement prizes
12.3 Virtual economies
12.4 Collective action
12.5 The future of gamification
12.6 Course review and wrap-up
FINAL EXAM
1] What is Gamification?
After the introductory material, the gamification actually means. As we see, there isn’t universal agreement. However, there are a number of concepts and examples that are clearly within the scope of gamification.
1.1 Introduction
1.2 Course overview and logistics
1.3 Gamification defined
1.4 Why study gamification?
1.5 History of gamification
1.6 Categories and examples
2] Games
You can't understand gamification without understanding games. This is where the concept of games is defined.
2.1 Gamification in context
2.2 What is a game?
2.3 Games and Play
2.4 Video games
2.5 It's Just a Game?
WEEK 1 HOMEWORK: Quiz
3] Game Thinking
Tackle a gamification project. This is an essential skill in this area.
3.1 Why Gamify
3.2 Thinking Like a Game Designer
3.3 Design rules
3.4 Tapping the Emotions
3.5 Anatomy of Fun
3.6 Finding the Fun
4] Game Elements
The raw materials of the game. We'll earn you a lot of gamified systems.
4.1 Breaking Games Down
4.2 The pyramid of elements
4.3 The PBL Triad
4.4 Limitation of Elements
4.5 Bing Gordon interview
WEEK 2 HOMEWORK: Quiz
5] Psychology and Motivation (I)
Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the behavioral psychology concepts relevant to gamification.
5.1 Gamification as motivational design
5.2 Behaviorism
5.3 Behaviorism in gamification
5.4 Reward structures
5.5 Reward schedules
6] Psychology and Motivation (II)
The previous unit explains the benefits of a behavioral approach to gamification; identifies the risks and alternatives.
6.1 Limits of behaviorism
6.2 Dangers of behaviorism
6.3 Extrinsic and intrinsic rewards
6.4 How rewards can de-motivate
6.5 Self-determination theory
6.6 First half wrap-up
WEEK 3 HOMEWORK: Quiz; Written assignment part 1
7] Gamification Design Framework
Gamification done well is a form of design. This unit provides a six-step framework to apply to any gamification project.
7.1 Design Thinking
7.2 D1 / 2: Business objectives / target behaviors
7.3 D3: Players
7.4 D4: Activity loops
7.5 D5 / 6: Don't forget
8] Design Choices
It means that it’s not a creative, human-centered, thoughtful process to achieve the best results. This unit identifies important considerations and options.
8.1 Two approaches to gamification
8.2 Is Gamification right for me?
8.3 Designing for collective good
8.4 Designing for happiness
8.5 Amy Jo Kim interview
WEEK 4 HOMEWORK: Quiz; Written assignment part 2
9] Enterprise Gamification
Particular challenges and opportunities when applying gamification inside an organization.
9.1 Enterprise applications
9.2 Workplace motivations
9.3 The game vs. the job
9.4 Playbor
9.5 Daniel Debow interview
10] Social Good and Behavior Change
How to apply better or better than normal behavior.
10.1 Gamification for good?
10.2 Social good applications
10.3 Social good techniques
10.4 Behavior change
10.5 Susan Hunt Stevens interview
WEEK 5 HOMEWORK: Written assignment part 3 (Final Project)
11] Critiques and Risks
There are many legitimate limitations, concerns, and dangers from gamification. It can be avoided through thoughtful design.
11.1 Pointsification
11.2 Exploitationware
11.3 Gaming the game
11.4 Legal issues
11.5 Regulatory issues
12] Beyond the Basics
The final unit of the details of the course.
12.1 Going beyond the basics
12.2 Inducement prizes
12.3 Virtual economies
12.4 Collective action
12.5 The future of gamification
12.6 Course review and wrap-up
FINAL EXAM
Well, the buns of the course are in its mighty social wrapper.
- Students themselves do subtitles and translate into different languages.
- Attached to the course is a huge, lively forum where students from different countries discuss lectures.
- The Russian - speaking group on Facebook is self - organized around the course, in which there are almost 150 participants.
- The course is accompanied by a huge number of links to additional materials, including a list of books on Amazon and the internal project Wiki .
In general, study the lectures posted , join the movement or ask questions in the comments !
Source: https://habr.com/ru/post/150346/
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