Google search ranking factors

The guys from webmasterworld.com decided to collect all the factors that Google teaches when ranking sites. The official representative stated (at that time) that there are more than 200 of them. While the list looks like this, it is possible that some items include several factors.



Domain

1. Domain age
   
   
2. Domain History
   
   
3. Keywords in the domain name
   
   
4. Subdomain or not
   
   
5. Domain placement
   
   
6. IP domain
   
   
7. IP address / server placement
   
   
8. Domain Sanctions History
   
   
9. Keyword in subdomain name
   
   
10. Domain registration with google local
    
    
11. Validity of domain registration data
    
    
12. Alexa Rank
    
    
13. Compete.com Rank
    
    

Server

1. Unavailability of the site
   
   
2. Long response site
   
   
3. Uptime server (not only the inaccessibility of the site and the server as a whole)
   
   

Domain owner

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1. History of domain master sanctions
   
   

Architecture

1. HTML structure
   
   
2. Using Header Tags
   
   
3. URL type
   
   
4. Using external CSS / JS files
   
   
5. Keyword in folder name
   
   
6. Keyword in URL parameters
   
   
7. Keyword in page file extension
   
   
8. Dynamic URLs (= URL type)
   
   
9. Use SSL
   
   
10. Using the Google Search Appliance
    
    

Content

1. Keyword Density
   
   
2. Keyword in the title tag
   
   
3. Keyword in Meta Description (Google refused, I decided to leave for completeness of the list)
   
   
4. Keyword (H, H ...)
   
   
5. Keyword in the body of the page
   
   
6. Novelty content
   
   
7. Semantic information (phrase-based indexing and co-occurring phrase indicators)
   
   
8. Taxonomic flag for the main category (transactional, informational, navigation)
   
   
9. Taxonomic flag for novelty
   
   
10. Taxonomic marketing niche flag
    
    
11. Keyword closer to top Title
    
    
12. Keyword closer to the beginning hh
    
    
13. The position of keywords on the page ( computer help , as an example)
    
    
14. Synonyms of keywords (related words) on a page / site
    
    
15. alt image tag
    
    
16. Keyword in the first words on the page
    
    
17. URL keyword
    
    
18. Keyword in file name
    
    
19. Keyword Lists
    
    
20. Keyword in HTML comments
    
    
21. Content change history
    
    
22. The ratio of code size to content
    
    
23. HTML validation
    
    
24. CSS validation
    
    
25. Presence of advertising
    
    
26. Adsense availability
    
    
27. The presence of Google news feeds site
    
    
28. Site feeds on Google Blog Search
    
    
29. # Of subscribers
    
    
30. The presence of images from the site in Google Images
    
    
31. Using the Google Search Appliance
    
    
32. Using Google's Hosted Web App
    
    
33. Delicious data
    
    
34. StumbleUpon data
    
    
35. Twitter data
    
    
36. LinkedIn data
    
    
37. Facebook data
    
    
38. Myspace data
    
    
39. Address (Country / City) in the body of the page
    
    

Inbound links

1. Site quality links
   
   
2. Link Page Quality
   
   
3. Site Age
   
   
4. Page age
   
   
5. Page Content Relevance
   
   
6. Link Location (Basement, Navigation, Body)
   
   
7. Anchor links
   
   
8. Title attribute links
   
   
9. alt picture-links tag
   
   
10. Domain Country
    
    
11. Domain Importance (.edu, .gov)
    
    
12. Server location
    
    
13. Important sites (CNN, BBC, etc)
    
    
14. Link from Yahoo! Directory
    
    
15. Link from DMOZ
    
    
16. Links from Wikipedia
    
    
17. Google Knol Articles
    
    
18. Using Google AdWord
    
    
19. Comments on Google SearchWiki
    
    
20. Links from Google Gmail
    
    
21. Using a key link in the basement (possibly negative impact)
    
    
22. Links from forums in the signature (possibly a negative impact)
    
    

Outbound links

1. Links to non-trust sites
   
   
2. Keyword in external link from site
   
   

Link cluster

1. The uniqueness of a class C address (a mystery to me)
   
   
2. Keyword in internal link
   
   

Internal links

1. Lack of internal links to the page
   
   
2. Placing links on the page
   
   
3. Anchor of the first text link
   
   
4. The ratio of the amount of text in the links to the general text
   
   

Sanctions

1. Reoptimization
   
   
2. Purchased links
   
   
3. Selling links
   
   
4. Spam comments
   
   
5. Cloaking
   
   
6. Hidden text
   
   
7. Duplicate content
   
   
8. Keyword glut
   
   
9. Manual sanctions
   
   
10. Sandbox effect (? = Domain age)
    
    
11. Re-optimizing relink site to boost PR
    
    
12. Links from banned domains
    
    
13. With a domain with penalties for spam
    
    
14. Using anchor links words from the blacklist (buy viagra)
    
    
15. Title too long
    
    
16. Very long url
    
    
17. Links from sites of the same registrar
    
    
18. Redirect
    
    

Search factors

1. Bounce rate
   
   
2. Search by domain name or brand
   
   
3. The history of clicks from the search page
   
   
4. Click History from Domain Search
   
   
5. Use of refinement queries
   
   
6. Users from which countries come to the site
   
   

miscellanea

1. Javascript links
   
   
2. No follow links
   
   
3. Dublin Core Meta Data
   
   
4. Performance / Download Site
   
   
5. Js speed