Pixazza has received additional investments

Pixazza’s photo tagging service, called AdSense for Images, received $ 12 million in additional investments from several companies. Shasta Ventures, August Capital, CMEA Capital and Google Ventures participated in the financing, and now the total capitalization of the service is close to $ 20 million.


Pixazza, which was recently written on Habré, allows anyone who wants to sell something that can be depicted in the photos. Registered users can mark objects on images and compare them with real advertised objects from the advertisers database on the Pixazza network. The service easily integrates into sites and allows users who view photos, by pointing the cursor over objects in images, get additional information about the object, the price of this or similar products and, if desired, make a purchase.

The startup has an extensive database of products and tags from various industries that can be noted in the pictures. For the identification and marking of objects using the power of people on the principle of crowdsourcing. At the same time, as well as AdSense, the service “shares” the income derived from advertising with those who are willing to place the module on their website.

One of the founders of the startup, James Everingham, said that the idea of ​​the project came to his mind when his wife wanted to find the shoes of one of the heroes of the film Sex in the Big City. After the impression of the considerable cost of this designer shoes, she wanted to buy similar shoes for a much lower price. It was here that Evrenghem and realized that the search for similar objects from photographs can be turned into a profitable business. And he was right.
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The company reports that it has already reached 25 million unique visitors per month, 70% of which are from the USA, with the help of more than 75 sites that have placed an advertising module. And these figures continue to grow.

The company plans to use investor funds to expand into world markets. And plans to develop technology to make the service more interactive. Last year, Shopdot was launched, a service for creating interactive windows on websites. Now the company has announced a new tool that allows you to turn any static image into an interactive module.

Without a doubt, interactive advertising technologies, such as Pixazza, are gaining in popularity and even have attracted the attention of search giant and online advertising Google. Everingham declined to give exact figures, but said that the number of clicks when using their service is much higher than with traditional banner advertising.

However, he notes that although the service is still at the initial stage of development, and has already shown its effectiveness. There are 3 trillion images on the Internet, and they are going to turn them all into interactive advertising platforms.

A source