Apple is preparing for "life after Google"

Apple went shopping again this week. We (businessinsider.com - comment of the translator) have already written about the previous ones, this time the company Poly9 from Quebec, which specializes in cartography, has become the target of the acquisition. This is the second purchased project on maps, the first was Placebase .

What does all this mean?

In the short term, this shows that Apple wants to acquire its own “Google Earth”, according to analyst Greg Sterling.

In a broader sense, these purchases are only part of Apple’s strategy. Strategies in which Google products will be left out.
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Since 2007, Apple has used a number of Google services on the iPhone, such as Google Search, Google Maps, YouTube, etc. But, judging by the series of transactions for the purchase of relevant companies, it can be concluded that key services will only be Apple. Google gradually became the main competitor , if not the enemy, Apple.

Apple's latest deals were card companies. Prior to this, Jobs decided to enter the mobile search engine market. Google is no longer the default search engine. Apple got its own advertising system iAds. The only key link that still falls out of the management of the apple giant - YouTube.

No, it's all quiet and decent. Apple and Google are still successfully collaborating in many areas. But Steve Jobs does not build illusions and of course will try to create Google protection for all spheres of his business.

via businessinsider.com