Microsoft will ask Apple users why they like the iPad

Microsoft is going to conduct a survey among iPad users to find out why, sobsno, they like this device so much. The invitation to become research participants is posted on Facebook. Analytics will be dealt with by a specialized division of the company, which from July 16 to July 21 will interview focus groups about the reasons why they use Apple tablet computers. Specific aspects or areas of research in the ad are not listed.

Microsoft often explores the attitude of users to their products, but usually does not conduct direct surveys to study consumer preferences of those who use competing devices. It can be assumed that the company has been forced to take this step by not having yet passed the desire to enter the tablet market.

via electronista.com