$ 5 million will be spent on amateur video financing

It seems that Google has taken a cautious step towards the business of producing original content. The search giant has organized a fund in the amount of $ 5 million, which will be used for financial assistance to the authors of the most original videos on their YouTube service. The company will offer more than 100 popular authors to submit their work in order to win a grant.

YouTube invites both individuals and small companies to join them and upload their own production videos on a regular basis. Mostly in video blog formats, fun news, or short comedies. The company evaluates offers from users based on the audience, taking into account plans for promotion and distribution, and other parameters.


Examples of partners include Mondo Media , the authors of the series Happy Tree Friends, who produce animated short films or Shane Dawson , who makes comedy sketches every week. YouTube explains that they want to start working with trusted partners. Service management considers them a "new class of content producers."

Many of these partners receive deductions from advertisements that “spin” on their channels on the YouTube service, but most do not attract enough views to receive any substantial amount. And the administration believes that they need help with finances, and promotion, as they have more than enough talent.
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A partner may use the funds for various purposes as long as YouTube remains the main channel for content distribution. The company assumes that someone will spend the allocated money on shooting a short film or on improving the quality of the produced content. Someone may need to hire specialists to improve the resolution of produced clips. In connection with this trend, video hosting plans to provide support for video in 4K format, the resolution of which is 4 times higher than the highest quality for today for HD - 1080p.
This last step also points out Google’s ambitions in terms of stored content. YouTube promises to upload full-length programs of the largest TV channels in the world on its website. Placing a large amount of original content will help a popular service protect against potential copyright problems. Although the company periodically manages to win lawsuits against companies accusing them of copyright infringement.

Google has always sought to increase revenue from advertisements placed in video clips. But now there has been a “turning point” in the market, and the possession of a service like YouTube is one of the key elements in the growth strategy.
Analysts believe that Google will earn at least $ 600 million this year on the 20-billion-dollar ad market and almost all of this money from popular video hosting. YouTube is still showing an impressive scale and growth rate, and along with the growing variety of formats, the scale of monetization is also growing.