In Europe and the United States will test a new type of outdoor advertising

This commercial was filmed in Holland, by local law enforcement officials who are concerned about the passivity of the population at the sight of violence on the streets, which are gradually gaining momentum.

The idea: the implementation of ideas of augmented reality, when part of the advertisement is shot in a studio, and part is video in real mode right from what is happening next to the billboard. As a result, it turns out that a scuffle takes place between certain citizens and employees of the ambulance service a few meters away from the viewer. In my opinion, this is a very good move in social advertising, which makes you really think about your role in society.

Under habrakat an example of one more similar advertising, this time already in New York.
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