The idea is only a multiplier when implementing

It is ridiculous to hear someone trying so hard to defend ideas (for example, those who want me to sign a non-disclosure agreement when sharing a simple idea with me).

I think ideas cost nothing without implementation. They are just a multiplier. Realization is worth millions.

Explanation:
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Awful idea = -1
Weak idea = 1
Idea is nothing = 5
Good idea = 10
Great idea = 15
Brilliant idea = 20

Without implementation = $ 1
Weak implementation = $ 1000
So-so implementation = $ 10,000
Good implementation = $ 100,000
Excellent implementation = $ 1 000 000
Brilliant sales = $ 10,000,000

To evaluate the company, you need to multiply one by the other.

Brilliant idea without implementation costs $ 20.

A brilliant idea with great performance costs $ 20 million.

Therefore, I do not want to hear ideas.

I'm not interested until I see the implementation.

About the author. Derek Sivers (Derek Sivers) - businessman, founder of CD Baby.