“Site Trailers” or “How just one video has increased tenfold the number of real users 2: Judgment Day”
In continuation of the theme ArtX raised in his post about the experience with video advertising of the site.
At the end of the post is a small video announcement.
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Firstly, it’s nice when the effectiveness of the product we produce (trailerss.ru) is evaluated by people who are completely unrelated to us, you immediately stop feeling like an evangelist. Secondly, I want to warn the residents of Habr about the site trailers for 3-6 thousand rubles ordered in freelance.
I want to clarify right away that we do not consider freelancers to be our competitors, we don’t have a product in the price category of 3-6 thousand rubles and we see no point in promoting our services among those customers for whom this is an acceptable amount. And all the following text highlights our personal experience with freelancers.
We actively use remote specialists in the work, as the volume of orders grows faster than the studio staff. Unfortunately, we quickly found out that an individual is not able to fully complete even a small project in the quality we need. Therefore, we give to remote work small pieces of work and only with a well-developed TZ, which necessarily includes a stylistic solution, a script and a storyboard.
Simulate a video camera, make an uncomplicated shot, pick up or write a melody, advise us on typography. Such jobs may be the responsibility of freelancers. Even if we outsource a complex piece of work, we first create a project with all the necessary settings, with the animation and styling already created, so that we can get exactly what we need at the output.
It is worth mentioning that before finding responsible professionals, we carried out the selection for two years. In my list of contacts, 500 freelancers, each of our specialists has another 50. After all the samples, there are about 10 specialists left all over the country with whom we work with great pleasure. In addition to them, we, from time to time, work with foreign professionals, for example, just the other day, in the UK, for $ 200, we ordered a minute reading of the text from a native speaker and owner of an excellent voice timbre.
Unfortunately, all of the above does not guarantee 100% of the result. And often there are 3-4 stages with modifications, before we get a result that suits us. It is worth mentioning that for each video sent to us we write detailed comments (for a 5 second video there are 20 comments), which clearly indicate what needs to be corrected, like on what frame. We do not have comments like: not original, little dynamics, not funny, colors are faded, etc.
And this is only a small part of the features of working with freelancers specializing in video design.
Summing up, I want to say the following. Firstly, if you want to make a trailer for your project with a freelancer, then be prepared to work hard and hard, otherwise the result will be weak. Secondly, it is worth remembering that one single person cannot make a script, write text for the announcer, draw a storyboard for himself, review 50 videos for picking up the style, develop a video series, license or write music, license images used in the video, pick up and superimpose sounds, recite a professional voiceover and make a quality installation. All this is done by individual specialists and be prepared to work far from one freelancer.
Of course there are exceptions. About once a year we see a good movie made on freelancing.
I hope you were interested, and the information obtained will be useful in the future. If you have questions, you can email me at innokenty@skirnevsky.ru
At the end of the post is a small video announcement.
')
Firstly, it’s nice when the effectiveness of the product we produce (trailerss.ru) is evaluated by people who are completely unrelated to us, you immediately stop feeling like an evangelist. Secondly, I want to warn the residents of Habr about the site trailers for 3-6 thousand rubles ordered in freelance.
I want to clarify right away that we do not consider freelancers to be our competitors, we don’t have a product in the price category of 3-6 thousand rubles and we see no point in promoting our services among those customers for whom this is an acceptable amount. And all the following text highlights our personal experience with freelancers.
We actively use remote specialists in the work, as the volume of orders grows faster than the studio staff. Unfortunately, we quickly found out that an individual is not able to fully complete even a small project in the quality we need. Therefore, we give to remote work small pieces of work and only with a well-developed TZ, which necessarily includes a stylistic solution, a script and a storyboard.
Simulate a video camera, make an uncomplicated shot, pick up or write a melody, advise us on typography. Such jobs may be the responsibility of freelancers. Even if we outsource a complex piece of work, we first create a project with all the necessary settings, with the animation and styling already created, so that we can get exactly what we need at the output.
It is worth mentioning that before finding responsible professionals, we carried out the selection for two years. In my list of contacts, 500 freelancers, each of our specialists has another 50. After all the samples, there are about 10 specialists left all over the country with whom we work with great pleasure. In addition to them, we, from time to time, work with foreign professionals, for example, just the other day, in the UK, for $ 200, we ordered a minute reading of the text from a native speaker and owner of an excellent voice timbre.
Unfortunately, all of the above does not guarantee 100% of the result. And often there are 3-4 stages with modifications, before we get a result that suits us. It is worth mentioning that for each video sent to us we write detailed comments (for a 5 second video there are 20 comments), which clearly indicate what needs to be corrected, like on what frame. We do not have comments like: not original, little dynamics, not funny, colors are faded, etc.
And this is only a small part of the features of working with freelancers specializing in video design.
Summing up, I want to say the following. Firstly, if you want to make a trailer for your project with a freelancer, then be prepared to work hard and hard, otherwise the result will be weak. Secondly, it is worth remembering that one single person cannot make a script, write text for the announcer, draw a storyboard for himself, review 50 videos for picking up the style, develop a video series, license or write music, license images used in the video, pick up and superimpose sounds, recite a professional voiceover and make a quality installation. All this is done by individual specialists and be prepared to work far from one freelancer.
Of course there are exceptions. About once a year we see a good movie made on freelancing.
I hope you were interested, and the information obtained will be useful in the future. If you have questions, you can email me at innokenty@skirnevsky.ru
Source: https://habr.com/ru/post/98273/
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