Domain Names as a Competitive Intelligence Tool
Competitive intelligence ... One of the key tools of modern business, even if the business itself consists in the banal vending of sunflower seeds near the nearest supermarket. And if the offline collection of such data can border on legality and morality, then online is more flexible and multi-faceted. As an example, a small case:
MyBrute is a Zero Player Game format game that took away a lot of time from Runet in April-May 2009. The nafigator, which brought the “infection” from Lepra , permanently entrenched itself in the top players, glorifying Habr at this world vanity fair. You can talk a lot about the reasons for the explosive popularity of the game, defend a thesis on the topic or write a couple of articles. My post about the other - about domain names ...
On April 5, 2009, I registered MyBrute.ru - a complete analogue of the name of the original project, but in the “.RU” zone. Immediately after registration, the domain was sent to the parking lot of the Center where in the evening traffic showed several hundred hosts. Great, I thought, and immediately registered the second domain MyBrut.com
The conversion of visitors to clicks for MyBrut.com turned out to be an order of magnitude worse, so it was sent to Namedrive - there is more foreign context and a coherent system of statistics. It was statistics, and not money at all, that interested me in the first place. On May 13, Mybrute.ru also went to Namedrive for ease of monitoring and comparing parameters within the same metrics.
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MyBrute.RU
Nic.ru: views 7403, clicks 364, CTR 4%, revenue $ 12.34
Namedrive: views: 20,325, clicks: 826, CTR 4%, revenue $ 16.23
MyBrut.COM
Namedrive: views: 99,736, 2,795 clicks,% 3 CTR, $ 74.14 revenue
In total, both domains yielded almost 130 thousand hosts and $ 103 for the period. With a total cost of 900 rubles. for registration and renewal is quite a good indicator. The financial strip-teip squatting is now complete ...
I don’t think that you can earn great money in domain parking (although there are plenty of examples in the world). In no case do I urge anyone to leave school and startups for the sake of "money out of thin air." I am talking exclusively about obtaining information on a competitive environment using legal methods.
What can the registration of misprinted or duplicate domains in other ccTLDs provide for placing the domain in public parking areas? With an estimate of the amount of traffic to the main project, everything is clear. Additional cuts depend on the capabilities of the statistics in the parking lot. For the Namedrive-MyBrute bundle, this is the following data:
I can already hear you say the word Alexa . Oh yes, there are enough free metrics in the world for evaluating the attendance of any sites. And I would not like to delve into the questions of the representativeness of these tools. For a quick assessment of any site, Alexa data is sufficient.
Why were public domain parking used? Yes, because they require minimal gestures to achieve a result. If you need something more, you should delegate the domain to your own hosting and organize the collection of statistics by means of Google Analytics. And already then, you get answers to the remaining questions (not by the example of MyBrute):
“When did my competitor advertise on radio or TV and what was the effect?”
“Does the competitor recruit staff?”
“Does the account pay its counterparties?”
Of course, to collect such information there are at least a dozen other ways. Mistakes do not help solve the problem in a number of cases. However, it is a great tool , and most importantly a tool that is very inexpensive to use and maintain.
Avoiding the slippery topic of competitive intelligence, I can cite one more motivation for registering typo domains. Many people like betting, many consider themselves to be major strategists and forecasters of the future, stating after the fact: “Well, I immediately said that Microsoft’s Kin One will not shoot!” Or “Opera Unite is a dead-end branch of development - torrents decide anyway!” . And you try to fix your guess through the domain name and a small bet with yourself. Then there is no need to prove who knows the market better, feels the trends or sees the future more brightly ...
Statistics and life put everything in its place!
MyBrute is a Zero Player Game format game that took away a lot of time from Runet in April-May 2009. The nafigator, which brought the “infection” from Lepra , permanently entrenched itself in the top players, glorifying Habr at this world vanity fair. You can talk a lot about the reasons for the explosive popularity of the game, defend a thesis on the topic or write a couple of articles. My post about the other - about domain names ...On April 5, 2009, I registered MyBrute.ru - a complete analogue of the name of the original project, but in the “.RU” zone. Immediately after registration, the domain was sent to the parking lot of the Center where in the evening traffic showed several hundred hosts. Great, I thought, and immediately registered the second domain MyBrut.com
The conversion of visitors to clicks for MyBrut.com turned out to be an order of magnitude worse, so it was sent to Namedrive - there is more foreign context and a coherent system of statistics. It was statistics, and not money at all, that interested me in the first place. On May 13, Mybrute.ru also went to Namedrive for ease of monitoring and comparing parameters within the same metrics.
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Results for the period 04/05/2009 - 07/03/2010
MyBrute.RU
Nic.ru: views 7403, clicks 364, CTR 4%, revenue $ 12.34
Namedrive: views: 20,325, clicks: 826, CTR 4%, revenue $ 16.23
MyBrut.COM
Namedrive: views: 99,736, 2,795 clicks,% 3 CTR, $ 74.14 revenue
In total, both domains yielded almost 130 thousand hosts and $ 103 for the period. With a total cost of 900 rubles. for registration and renewal is quite a good indicator. The financial strip-teip squatting is now complete ...
I don’t think that you can earn great money in domain parking (although there are plenty of examples in the world). In no case do I urge anyone to leave school and startups for the sake of "money out of thin air." I am talking exclusively about obtaining information on a competitive environment using legal methods.
What can the registration of misprinted or duplicate domains in other ccTLDs provide for placing the domain in public parking areas? With an estimate of the amount of traffic to the main project, everything is clear. Additional cuts depend on the capabilities of the statistics in the parking lot. For the Namedrive-MyBrute bundle, this is the following data:
Geography of the project audience:
Search phrases in the head of the audience:
Geography of Russian-speaking Internet users in the world:
I can already hear you say the word Alexa . Oh yes, there are enough free metrics in the world for evaluating the attendance of any sites. And I would not like to delve into the questions of the representativeness of these tools. For a quick assessment of any site, Alexa data is sufficient.
Why were public domain parking used? Yes, because they require minimal gestures to achieve a result. If you need something more, you should delegate the domain to your own hosting and organize the collection of statistics by means of Google Analytics. And already then, you get answers to the remaining questions (not by the example of MyBrute):
“When did my competitor advertise on radio or TV and what was the effect?”
“Does the competitor recruit staff?”
“Does the account pay its counterparties?”
Of course, to collect such information there are at least a dozen other ways. Mistakes do not help solve the problem in a number of cases. However, it is a great tool , and most importantly a tool that is very inexpensive to use and maintain.
Avoiding the slippery topic of competitive intelligence, I can cite one more motivation for registering typo domains. Many people like betting, many consider themselves to be major strategists and forecasters of the future, stating after the fact: “Well, I immediately said that Microsoft’s Kin One will not shoot!” Or “Opera Unite is a dead-end branch of development - torrents decide anyway!” . And you try to fix your guess through the domain name and a small bet with yourself. Then there is no need to prove who knows the market better, feels the trends or sees the future more brightly ...
Statistics and life put everything in its place!
Source: https://habr.com/ru/post/98206/
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