Belated photo report from E3 expo 2010

It is surprised that on Habré for 3 weeks the normal review with E3 did not appear. Basically, some news on consoles and Portal 2. Apparently all because there is no responsible, as is the case with reviews of new-fashioned hardware ;-) Well, I have to report. More precisely unsubscribe.

Next you will find a small overview of the stands, exhibition fun, and a bit of inside information.
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Feel free to click on the link. The text will be small, and there are a lot of photos and interesting information. Photos are clickable and mails are all available in original resolution.




What was so special about E3 this year? Well, firstly, the exhibition area has become less. Monsters of the gaming industry have agreed with the organizers of the event that ordinary people did not disperse to any nonsense (as in that joke: Here's 100 bucks for you and do not distract God with your petty requests).


In this connection, the cost of participation has increased ...


... and the competition has tightened.



Many stands were located directly on the street. And, as it seems to me, it was much more reasonable to exhibit under the open sky. If only because the entrance ticket cost about 500 bucks, and the street stands could be viewed free of charge.


Virgin Gaming promoters looked the most innocent and chaste, as I understood later, once inside.

I do not know how the other E3, and this was held under the slogan: More cars and beautiful half-dressed girls!





At times it seemed that this was not a game show, but some kind of European auto show.

There were still a lot of sculptures

I even heard that the main character of the game was molded from wax and he now pleases the public in the wax museum. So, in a special way, stepped out of the virtual into the real world.




The games of Harry Potter, and even in the Lego style, symbolize for me regression in the gaming industry; both in terms of the user's intended level of intelligence and in terms of graphics. Although cubism at the beginning of the last century also looked like avant-garde and nonsense. Who knows what awaits us ...




Ribbons carefully protect the protagonist Splatterhouse from the hands of curious.


This companion walked around the exhibition, then stood like a stone in the light of camera flashes.


The Vorner Brothers are far from being the first filmmakers (hello George Lucas!) To smell the money coming from the shops of large igrodelov.

As the organizers of the International Game and Film Lounge assume , more will continue. The largest film companies have long been planning how to increase the profit from the brand through games. Looks like the toys in Happy are no longer delivered. On the last panel, a solution to the problem was discussed, but my colleague and I did not see it through and left.

Onlive, Gaikai & Game Streamer

If you are interested in trends, here is one of them. Soon and the games will be in the cloud. Europe, and even more so Russia is not waiting for it soon, but in the states they promise to launch the service just about.


Play Crysis at maximum settings on iPad? Easy! * "Try it yourself" - offers a smiling young man in an orange polo.

* In fact, gentlemen are cunning. It is one thing to watch live video in FullHD format, and quite another to control this video. The magnitude of the delay is multiplied by only 2, and the indignation that your character did not have time to react and dodge the rocket rushes to infinity. The exhibition demonstration, of course, is held on a local server, which is hidden in the rack, less than a meter and a half from you.



But it is not all that bad. The success of this business model is inevitable. This is confirmed by the fact that Onlive already has competitors. And not even one!

Gaikai positions itself not only as a “game in the clouds” service, but something more. The creators propose to use technology with business benefits. The presentation on the main page of their site as if tells us: “Look how simple it is: 1) clicked 2) tried 3) bought it. Instantly! ”With Gaikai, plus data centers in all of the US are being built, while Onlive has one.

To understand how important and valuable I will make a small lyrical digression.

In May of this year, I traveled to LOGIN Conference in Seattle with a report. This is a conference on games of a rather broad direction. Rather authoritative in the gaming community (something like a sectoral TED ) Few people know about LOGIN from those who are not involved in the gaming industry, because 3–4 people organize it without any media support. But, despite this, quite dear people come there. For example, David Perry is a gaming industry veteran and CEO of Gaikai.

Well, at this conference, only lazy did not say that the future belongs to those who can minimize the "friction" (the effort of potential buyers) on the way to conversion.
Example: Apple made their own app store. All his registered users have tied their plastic card to the account and therefore the purchase for them takes place in 1 click. Those. clicked "buy" and that's it. Money written off. There is no turning back :-)
Anti-example: To install a trial (!) Version of Supreme Commander 2, you must perform about 40 clicks and wait an unrealistic long time (install Steam, create an account, confirm email, download a game, install ...)

With such gigantic differences in convenience and ease of access, the quality of the product begins to fade into the background. The one who wins is easier to buy. And if you can also see the demo before you buy it, then everything is your client. In the west, people are used to value their time more than money.

About the Game Streamer has not yet said. So, they also plan to launch the service "games from the cloud" with blackjack. The date I was named was Q4 / 2010. And now they have a digital distribution platform a la Steam, but according to a white label. So, if you are going to do digital distribution in Russia in the near future, keep in mind.

Prefixes

Here, without me, everything was told and retold. So just add some rzhaki.


“Now on the Xbox!” Microsoft can't live without these blue screens.



A frail girl and two tight guys in their 40th dancers. And add to this karaoke! Here is such a harsh fan from the future. Soon. In all bydlobarah country.

Interesting

$ 6999 and he is yours. For me - it's better to buy 4 TVs. Or Apple Cinema and black bars close the screen at the top and bottom.


About AR Drone Parrot has also been written many times.


The Korean delegation has excelled. We decided to make everything at home. These guys guarded the parking lot all three days in a 30-degree heat.


TRON


I do not know what hole he looked through, but somehow he moved around the exhibition.


No gaming exhibit is complete without a Star Wars theme. Domestic does not count.


Virtusphere AKA human hamster globe with a gun

All my pictures are from E3 2010.

Group E3 on Flickr (in the pictures are mostly female promoters).

I hope you liked the review and you read and watched with pleasure!


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UPD 1: Thank you eugenioz for correcting errors in the text