The impact of blogs on sales. Example

Increasingly, Russian companies are starting to keep corporate blogs: without understanding the goals, without setting any tasks or implementing a performance monitoring system. Someone follows the fashion, some of their competitors: they say, they have, even if we have .

But the publication of the blog can and should affect sales. And it affects.

A small example. June 15 was published topic about paying utility services (Moscow) - 0% . He then appeared on the main Habr, then disappeared from her. As a result, scored not so many views: 4,590 .
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But how did the publication affect the payment of utility services (Moscow). Quite a few numbers :

• Payment of utility services (Moscow) from June 1 to June 14 - 3.8 million rubles,
• Payment of utility services (Moscow) from June 15 to June 28 - 8.0 million rubles.

For reference, the figures for May and April 2010 amounted to about 8 million rubles for each month.

I could cite similar statistics in the wake of other publications, for example, connecting to QIWI Wallet online stores, selling Russian Railways tickets, QIWI Visa Virtual, QIWI Wallet to freelancers and so on.

To measure the effectiveness of such communication only by sales would be fundamentally wrong, blogs have a lot of advantages. But sales are one of the most important evaluation criteria.

Thank.