How much does Apple really earn on the App Store
One of the good reasons for iPhone success is, of course, the App Store . This service, in spite of the small profit that it actually brings, indirectly brings much more, since it positively affects the growth of sales of Ai-Pods, -caps, -phones.
According to a study conducted by Piper Jaffray's senior analyst Gene Munster, the profit from the App Store was only 1% of Apple’s gross profit since the service was launched in June 2008.
See, total applications sold for $ 1.43 billion, of which Apple takes 30%, which is $ 429 million. Then, you deduct the credit card companies, as well as the cost of maintaining the storage and delivery infrastructures. What is Apple? Profit of $ 189 million.
The company's gross profit, since the App Store has earned, has been $ 33.7 billion. You can compare.
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The App Store was never planned as a serious source of income, but it was an essential attribute of Apple products. Service copes with its mission - to generate demand for the iPhone and Co.
According to Munster, 81% of applications are free, the average price for each of the top 50 is $ 1.49. The diagram shows to whom and how much money goes from selling one application:
via businessinsider.com
According to a study conducted by Piper Jaffray's senior analyst Gene Munster, the profit from the App Store was only 1% of Apple’s gross profit since the service was launched in June 2008.
See, total applications sold for $ 1.43 billion, of which Apple takes 30%, which is $ 429 million. Then, you deduct the credit card companies, as well as the cost of maintaining the storage and delivery infrastructures. What is Apple? Profit of $ 189 million.
The company's gross profit, since the App Store has earned, has been $ 33.7 billion. You can compare.
')
The App Store was never planned as a serious source of income, but it was an essential attribute of Apple products. Service copes with its mission - to generate demand for the iPhone and Co.
According to Munster, 81% of applications are free, the average price for each of the top 50 is $ 1.49. The diagram shows to whom and how much money goes from selling one application:
via businessinsider.com
Source: https://habr.com/ru/post/97462/
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