Interactive On-line Advertising 2. We zhmakay by phone

Previously, I already threw a post about the "new" approaches in advertising from the company MTS ( "Call from the Internet" )
For the sake of fairness, it must be said that the first experience was more like the usual “adaptation,” that is, a tracing paper from foreign cases.

There was a lot of controversy in the professional environment, whether advertisers would go further or fantasies would be enough only for copy-past, and whether there will be further experiments on this topic and what new opportunities will come off in advertising.

And now, on the same zenith website, a new promotional video has been published, the technology is still the same - the Internet and telephone connection, but to the credit of MTS'ovtsov it is worth noting: the plot is seriously worked out, the interactive has been added in the video, and more on ), and the emotional effect is significantly greater.

Further, like last time for the lazy, I will tell the whole “salt”, but still I recommend that you read it personally, believe it is worth it.
')
And so we start the video, we are a team player in the last series, only this time the main part of the video is not about the dressing room, but about the match itself. (Oh, yes, I forgot, at first we in the role of player rush through Petersburg traffic jams to Petrovsky)

We see the game, there is a controversial moment and we are offered to choose whether there was a violation (answer is given by pressing buttons on the phone =)

Further interactive in the same spirit, and several endings.

If to summarize, I liked the second video more, it intrigues, the plot is not hackneyed, and clicking on the buttons of the phone while watching the Internet video is an interesting move.