We get traffic and minimize its cost on the example of browser MMO

For some reason, in our time, browser games (Browser Based MMO) are not considered start-ups, and the people who are engaged in them and do not closely align themselves with entrepreneurs. I got this impression from personal experience after participating in the final of Seedcamp London Week 2008 and was confirmed once again at the final of i / o ventures 2010. It may therefore be so difficult to find and read interesting articles on the topic of browser games in the CIS.



Therefore, I will try to share interesting ideas for novice creators of online games.

And so, let us imagine that you have completed the beta version of your game and the time has come when you need to attract a lot of users. Of course, ideally, if you have a super interesting, understandable and usable game, then one user will bring a friend, friends, the word-of-mouth radio will work, and in the morning you will already have 1000 players online. It is very difficult to achieve such success, so we stop dreaming, go down to the ground and start =).



The most common and long-standing method is of course referrals. But usually in order to start a user to bring referrals, he needs to make a lot of gestures: find a link to attract, place it on resources, sit and wait for the first referral to come and pay the money so that something drips to your account.

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In order to minimize these efforts, social networks such as Vkontakte, MoiMir, Facebook and Google buzz will help us. They all have such an option as "Share button", which does not require special knowledge in the API.



Do in your game the action "Social Networks", the essence of which lies in the fact that a person clicking on this button will add his ref link to his notes or on the wall. Accordingly, in a friend feed, his friends will see the link. For this you immediately accrue a bonus in the game.



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