"Unlimited" mobile Internet or is it fantastic son
The buffet in the understanding of any operator in the world is not unlimited Internet, but an offer in which the majority of subscribers receive traffic with a margin. For example, if 90 percent use 500 MB of traffic per month from their phone, then we will give them 5 GB and everyone will be satisfied. But such an offer cannot be called unlimited, isn't it? Cheating screaming pedants, and require provide real unlimited access. But is it necessary in reality?
In my opinion, do not need 99 percent of people. And I boldly speak for them, as statistics is stubborn.
O2 UK 97% of users use less than 500 MB per month
0.1 percent of users (2000 people) use 36% of mobile Internet
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Total it turns out that out of 2 million people, only 2000 download the network in this way. Is it fair? I think no. Total, O2 refuses from unlimited access and limits it to a certain number of MB per month. It depends on your tariff plan.
Communicating with the tops of Teliasonera, I have heard this saying from them many times. We are launching an LTE (4G) network with a number of tariff plans. The more traffic you spend, the less you pay per unit of information. But we will not do unlimited access. Why, I exclaimed.
- You can not accustom people to freebies (this is in fact a Russian word, is not it - a separate story about where they learned this word from). We must immediately place accents. In the mid-2000s, we gave a lot of traffic and for free, but then we realized that this is not necessary for most subscribers. They just did not use this traffic. But about 0.3% of our users downloaded the network by 45 percent. And so we refused to support them.
What is in Russia? In St. Petersburg, you can buy a tariff plan for 6 GB with a fee of 200 rubles (or 600 rubles, if you buy through second hands - this is a corporate TP). You can say that there are already offers for 200-300 rubles per month that will satisfy many users in large cities. Our country will take the path of not unlimited Internet, but of mobile access, which will satisfy the majority. The benchmark is 5 GB for 250-300 rubles. A reference point for the next couple of years. Are you satisfied with such conditions, or are you still cheering for real unlimited?
In my opinion, do not need 99 percent of people. And I boldly speak for them, as statistics is stubborn.
O2 UK 97% of users use less than 500 MB per month
0.1 percent of users (2000 people) use 36% of mobile Internet
')
Total it turns out that out of 2 million people, only 2000 download the network in this way. Is it fair? I think no. Total, O2 refuses from unlimited access and limits it to a certain number of MB per month. It depends on your tariff plan.
Communicating with the tops of Teliasonera, I have heard this saying from them many times. We are launching an LTE (4G) network with a number of tariff plans. The more traffic you spend, the less you pay per unit of information. But we will not do unlimited access. Why, I exclaimed.
- You can not accustom people to freebies (this is in fact a Russian word, is not it - a separate story about where they learned this word from). We must immediately place accents. In the mid-2000s, we gave a lot of traffic and for free, but then we realized that this is not necessary for most subscribers. They just did not use this traffic. But about 0.3% of our users downloaded the network by 45 percent. And so we refused to support them.
What is in Russia? In St. Petersburg, you can buy a tariff plan for 6 GB with a fee of 200 rubles (or 600 rubles, if you buy through second hands - this is a corporate TP). You can say that there are already offers for 200-300 rubles per month that will satisfy many users in large cities. Our country will take the path of not unlimited Internet, but of mobile access, which will satisfy the majority. The benchmark is 5 GB for 250-300 rubles. A reference point for the next couple of years. Are you satisfied with such conditions, or are you still cheering for real unlimited?
Source: https://habr.com/ru/post/96877/
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