Sony uses a non-trivial way to stimulate sales of the PSP game console
Companies are increasingly turning to advertising as a means to tarnish or even just "pin up" competitors. So Sony made an attempt to criticize Apple in a report at E3. Through the mouth of the hero of his new advertising campaign, teenager Marcus, Sony is hinting that his portable PSP game console is unfairly deprived of attention. In one of the commercials, a teenager complains to Sony's top manager Kevin Butler that he is tired of people “talking about phone apps” and that games like Peace Walker deserve attention - the attack on the iPhone is absolutely obvious.
The new advertising campaign is part of a strategy to revive interest in the PSP gaming console, which, as recognized by Sony, has not been particularly popular in recent months. Sales of the console plummeted last year, and even its improved version, PSP Go, failed to save the day. On the eve of the Sony E3, they even had to admit that the exit of the expensive and suffering incompatibility problems of the PSP Go was a failed experiment.
Sony can hardly count on the success of a new strategy to promote its products without an update of the entire line. No matter how hard the marketers of the company tried, the income from the sale of the PSP fell by half, and Apple's device was to blame: many gamers switched to the iPhone and iPod and stopped buying games for the PSP. Sony's gaming console has a number of drawbacks: in addition to the lack of modern graphics and low reaction speed, the prices of games for the PSP are higher than those of competitors. The average cost of a game for a PSP is forty dollars, while the price of iOS games rarely exceeds ten dollars.
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Now there are rumors about the release of a new version of the PSP gaming system, but deliveries will begin no earlier than 2011. Until then, apparently, the competitors in the "apple" devices will not. So an advertising campaign to draw attention to the games may be for Sony the only way to increase sales in 2010.
via electronista.com
The new advertising campaign is part of a strategy to revive interest in the PSP gaming console, which, as recognized by Sony, has not been particularly popular in recent months. Sales of the console plummeted last year, and even its improved version, PSP Go, failed to save the day. On the eve of the Sony E3, they even had to admit that the exit of the expensive and suffering incompatibility problems of the PSP Go was a failed experiment.
Sony can hardly count on the success of a new strategy to promote its products without an update of the entire line. No matter how hard the marketers of the company tried, the income from the sale of the PSP fell by half, and Apple's device was to blame: many gamers switched to the iPhone and iPod and stopped buying games for the PSP. Sony's gaming console has a number of drawbacks: in addition to the lack of modern graphics and low reaction speed, the prices of games for the PSP are higher than those of competitors. The average cost of a game for a PSP is forty dollars, while the price of iOS games rarely exceeds ten dollars.
')
Now there are rumors about the release of a new version of the PSP gaming system, but deliveries will begin no earlier than 2011. Until then, apparently, the competitors in the "apple" devices will not. So an advertising campaign to draw attention to the games may be for Sony the only way to increase sales in 2010.
via electronista.com
Source: https://habr.com/ru/post/96622/
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