Commission 30% for Facebook Credits - is this normal?
Now Facebook, along with hundreds of selected partners, are testing the new currency of Facebook Credits (FC), which will be sold at a fixed rate of $ 0.1 = 1 FC. By exchanging their dollars for FC, the user gets the opportunity to buy virtual goods and games on the Facebook platform. After launch, this payment system will completely replace all existing payment methods for games.
Everything is fine, and Facebook doesn’t even take any commission for transferring funds between users, but the catch is high commission for cashing in: as much as 30%, that is, selling goods for $ 100, you get only $ 70 in your hands, and the rest goes to Facebook. This is a lot of money, if we consider that the market for virtual goods in the USA alone is estimated at $ 1.6 billion per year, it is growing very fast, and social networks account for about half of the total turnover.
The leadership of the social network at the same time refers to some "industry standards." Obviously, they were oriented toward Apple, which retains exactly the same 30% commission when selling software through the App Store. However, game developers strongly disagree with such "industry standards," writes WSJ .
They can be understood, because today the commission on payments through the same payment cards is only 3%. Previously, companies themselves could sell game currency for their games directly to users and pay only 3% for processing, so an increase of up to 30% at once delivers a serious blow to the business.
')
The competitive MySpace network is now also working on the issue of introducing its own currency and they say in advance that the commission there will definitely be less than 30%.
On the other hand, everyone unanimously supports the idea of a universal currency, since it simplifies the procedure of impulsive purchases by an order of magnitude, which makes up the lion's share of payments on Facebook. Now, a person will be able to spend money with one click of a button, and he will not have to go to another site for this and fill out some forms.
Everything is fine, and Facebook doesn’t even take any commission for transferring funds between users, but the catch is high commission for cashing in: as much as 30%, that is, selling goods for $ 100, you get only $ 70 in your hands, and the rest goes to Facebook. This is a lot of money, if we consider that the market for virtual goods in the USA alone is estimated at $ 1.6 billion per year, it is growing very fast, and social networks account for about half of the total turnover.
The leadership of the social network at the same time refers to some "industry standards." Obviously, they were oriented toward Apple, which retains exactly the same 30% commission when selling software through the App Store. However, game developers strongly disagree with such "industry standards," writes WSJ .
They can be understood, because today the commission on payments through the same payment cards is only 3%. Previously, companies themselves could sell game currency for their games directly to users and pay only 3% for processing, so an increase of up to 30% at once delivers a serious blow to the business.
')
The competitive MySpace network is now also working on the issue of introducing its own currency and they say in advance that the commission there will definitely be less than 30%.
On the other hand, everyone unanimously supports the idea of a universal currency, since it simplifies the procedure of impulsive purchases by an order of magnitude, which makes up the lion's share of payments on Facebook. Now, a person will be able to spend money with one click of a button, and he will not have to go to another site for this and fill out some forms.
Source: https://habr.com/ru/post/96608/
All Articles