BP bought the "oil spill" on Google
BP Oil Corp., which is repairing leaks from its well in the Gulf of Mexico, has seriously bothered to improve its image and bought search ads on Yahoo and Google on oil spill and gulf oil spill requests. Thus, marketers hope to resist the wave of criticism, which turned against the corporation, writes The Telegraph.
For US users, these requests display a link to a special marketing website . Thus, if someone is looking for relevant information on an oil spill, he first sees the propaganda of BP.
Social activists tweeted the anti-corporate account of BPGlobalPR (already 150,000 followers). “We are paying Google a lot of money so that you have access to the best information on the oil spill — our information,” one of the messages says.
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This has already caused dissatisfaction with some users who demand from Google to donate money earned on this advertisement to help with the consequences of the disaster.
For US users, these requests display a link to a special marketing website . Thus, if someone is looking for relevant information on an oil spill, he first sees the propaganda of BP.
Social activists tweeted the anti-corporate account of BPGlobalPR (already 150,000 followers). “We are paying Google a lot of money so that you have access to the best information on the oil spill — our information,” one of the messages says.
')
This has already caused dissatisfaction with some users who demand from Google to donate money earned on this advertisement to help with the consequences of the disaster.
Source: https://habr.com/ru/post/96146/
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