How to increase the conversion of an online store?
Offline there are shops where:
The more active the consultant, the better the sales. The higher the involvement in the purchase process - the more important the consultants. According to some reports, consultants raise sales by at least 30%.
What do we see online? Only 2 types of stores:
But after all, the more active the consultant, the better the sales. So why not embed them? Why not give online consultants the opportunity to choose a visitor themselves (based on their activity on the site) and offer him their help?
For example, a person can go to the site, read the characteristics of the product, compare it with analogues, spend a lot of time on the site, but never buy anything. The reasons may be different - in an offline store, such a visitor would definitely be helped to make a choice and brought to the ticket office. In online, no one helps, does not "process" and does not bring visitors to the box office.
In fact, the realization of this is only a matter of technology. And aerobatics is not only the advice, but also the “posting” of the visitor to the ticket office, when the visitor forms the requirements and the online consultant loads the page for him.
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Actually the main question - why no one has yet implemented this? Or is it still implemented?
UPD: there are platforms for such chat rooms, thanks for the links in the comments. The best thing about them is written here , especially in the comments.
For complete happiness is not enough cases. Maybe someone will share? How did you manage to raise sales through such chat rooms? In which industries? How did the consultant behave and how was the moment of contact chosen?
- There are no consultants at all
- There are consultants, but they are not active
- Consultants are and are active
The more active the consultant, the better the sales. The higher the involvement in the purchase process - the more important the consultants. According to some reports, consultants raise sales by at least 30%.
What do we see online? Only 2 types of stores:
- There are no consultants at all
- There are consultants, but they are not active
But after all, the more active the consultant, the better the sales. So why not embed them? Why not give online consultants the opportunity to choose a visitor themselves (based on their activity on the site) and offer him their help?
For example, a person can go to the site, read the characteristics of the product, compare it with analogues, spend a lot of time on the site, but never buy anything. The reasons may be different - in an offline store, such a visitor would definitely be helped to make a choice and brought to the ticket office. In online, no one helps, does not "process" and does not bring visitors to the box office.
In fact, the realization of this is only a matter of technology. And aerobatics is not only the advice, but also the “posting” of the visitor to the ticket office, when the visitor forms the requirements and the online consultant loads the page for him.
')
Actually the main question - why no one has yet implemented this? Or is it still implemented?
UPD: there are platforms for such chat rooms, thanks for the links in the comments. The best thing about them is written here , especially in the comments.
For complete happiness is not enough cases. Maybe someone will share? How did you manage to raise sales through such chat rooms? In which industries? How did the consultant behave and how was the moment of contact chosen?
Source: https://habr.com/ru/post/96071/
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