Nuka, what time is it?

The spring review " 30 exotic hours " on Habré featured Nooka watches by the New York artist Matthew Waldman - a clock for approximate timing.



Unlike most of the concepts presented in the review, they went into the series and are commercially available.
')
The pleasure, however, is not cheap - for example, the Nuki of the new series , dedicated to the 10th anniversary of the beloved character of Barack Obama and Johnny Depp - Sponge Bob (yes, that is Square Pants), cost 12,500 rubles. There is no doubt that they are definitely affordable for Obama and Depp. On the other hand, modern art can not be cheap :)



Pro art is not just words, Nooka watches are included in the catalog of the New York Museum of Modern Art .

The idea of ​​the watch is to make their owners think about time - in the most direct, non-figurative sense: at a glance you don’t realize what time it is. It is necessary to peer, to think.

And there is something to think about: this is Nuk, not Nokia



- each pixel is one minute, 720 pixels - 12 hours. I wonder how much you need to get used to then determine the time without a hitch using this sand-glass clock?

However, there is an option for cheaters:

;-)

In fact, there are many such gizmos in their catalog , I just chose the topic that most caught me.

Where to find Nuki in Moscow or Eburg : nookawatch.ru/wheretobuy

PS By the way, Nooka in translation from one of the dialects of the Lao language means “the future is now.”