Google and Salesforce combine their online products.

Recently, there have been a lot of rumors about Google’s collaboration with Salesforce, a pioneer in the field of SaaS (software as a service) and the undisputed leader in the American corporate online CRM market. Now it became known that the rumors really had a basis. The two companies announced the creation of a business alliance that provides for the close integration of the Google Adwords advertising platform into the corporate Salesforce systems. And this is just the beginning.

The first joint product is the new Salesforce Group Edition application for monitoring corporate advertising campaigns that are conducted through Google Adwords. Salesforce Group Edition intercepts users who have come through advertising links from Adwords, monitors their further behavior and compiles various marketing reports.



A separate Group Edition module is designed to collect personal data about each user (email addresses, names, phone numbers) and integrate this information into general reports.
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The five-account Salesforce Group Edition program costs $ 600, the price includes a prepaid Adwords ad for $ 50.

via TechCrunch