You can try on the right shoe

A few days ago, Forbes, interviewing experts in the field of e-commerce, published a list of the world's 5 largest online stores.

Well, I published it and it’s great, I’m sure that many have already imagined about which stores hit the top five, but I’m ready to swear that one online store will also amaze your mind, like mine.

Under the cut list of the five and thinking out loud ...
')


Here is a list of 5 lucky people who earn more on the Internet than others:

1. Amazon.com
2. Itunes.com
3. Ebay.com
4. Officedepot.com
5. Zappos.com

If everything is clear with the first three stores - these are world famous monsters in online trading, then the fourth store is selling office supplies, and the last one ... I want to dwell on it in more detail:

Zappos.com is the largest seller of shoes on the Internet with a turnover of about $ 1 billion. It was founded by American Nick Swinnow in the late 1990s. Other online stores lowered prices to attract customers, and Zappos decided that their main competitive advantage was reliable and quality service. The bottom line: about 40% of shoppers order shoes in Zappos again. In the summer of 2009, it became known that Amazon.com bought Zappos.com, paying more than $ 800 million.

Just imagine - the seller of shoes (!), Or rather, imagine how to buy these shoes in an online store?
- Please give me a spoon ...
- Can I try on the right shoe? ..
- Walk, you do not press? ..
After all, we are all accustomed to the fact that shoes always need to be measured - shoe sizes do not always correspond (and there are still standards of completeness), one leg in a person is slightly different in size from the other, in short, the truths known to everyone for a long time.

Of course, we can assume that the buyer of this online store, ordering, paying for and receiving his product, trying it on and realizing that this pair of shoes is not suitable for him, has every right to change shoes to a size larger or smaller, but for the store it will be additional expenses. If everyone picks up his shoes through the delivery service, taking into account the scale of online commerce, which they amount to a billion dollars, then what should be the store and the number of attendants ?!

If we were talking only about wholesale purchases, one could somehow understand this, but the shop sells retail. How, given all of the above, the store could not only unwind on the Internet with such an Internet-specific product, but also become one of the world's leading e-commerce leaders ?! Indeed, the ways of the Lord are inscrutable! ..