FAS sent letters to the TV channels on equalizing the volume of advertising and TV shows

On May 20, the Federal Antimonopoly Service of Russia sent letters to 15 federal television channels about the need to take measures to level the advertising volume level and the television volume level, and also requested information about the measures taken by the television channels regarding this issue.

Taking into account the fact that currently there are no technical regulations defining the permissible level of advertising sound, the Federal Anti-Monopoly Service informed the TV channels about possible amendments to the Law “On Advertising” aimed at securing direct action norms regarding the definition of the volume of advertising sound.

Now, in accordance with the law “On Advertising”, when broadcasting an advertisement, the level of its sound, as well as the sound level of a message about a subsequent broadcast of an advertisement, should not exceed the average sound level of an interrupted television program or television broadcast.