Nigma added priority to official sites

Now, if a user is looking for a company or a person who has an official website, this is the site that Nigma will show in the first place.



If there is a Russian version of the site , then, first of all, the user will receive it.



For this purpose, an algorithm was created that collects information from Wikipedia and other sources, which forms a database of official sites for millions of queries. According to the developers , the CTR of the issue page with the block of official sites is one and a half times higher than without them.



vic_lavrenko , head of the Nigma.ru development team: “Quite often for popular queries,“ thanks to ”search optimizers, users do not receive official websites in the first positions of search results. For example, when users want to download free software, unofficial sites with an abundance of annoying advertisements are mostly issued. We decided to mark the official sites in search results and give them a higher priority, as it is always more pleasant to get the necessary information first-hand. ”