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Matt Cutts on social search: "Google is not against manual intervention"

A few days after the presentation of the world's first social search engine Mahalo.com , which is based solely on manual sorting of content, Google executives said that they are not against this approach.

“People think of Google as pure algorithms,” said Matt Cutts, one of Google’s leading search algorithms, yesterday at the Search Marketing Expo conference. “We have just recently begun to report the fact that we are not against some manual intervention.”

Matt Cutts has in mind some elements of a social search, when the search results for each search query are manually selected by millions of hardworking users. This is how the search engine Mahalo.com works, the presentation of which took place the other day.

Mahalo.com is the world's first search engine based on human labor. For each search query, only content selected manually is displayed - in addition to links, these can also be photos and video clips. At the moment, the system is able to handle only 4000 of the most popular search queries, such as [ iPhone ], [ Google ] and [ Apple ]. By the end of the year, it is planned to increase the number of requests to 10,000. Staff members should ensure that spam, doorway pages and unreliable information sources do not penetrate the search results.
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Google executives, who previously completely denied any kind of manual processing of search results, are now changing their point of view. According to Matt Cutts, such methods are perfectly acceptable if they provide sufficient scalability.

via Infoworld

Source: https://habr.com/ru/post/9511/


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