In Russia, there are now thousands of web studios, each of which has dozens or even hundreds of completed work. This is a huge number of projects of different quality, cost, level of complexity and directions. If you collect all these works in one place and give potential clients the opportunity to filter on the parameters of interest to them, this will greatly simplify the search and selection of the contractor.
In order to make this opportunity real you need to collect all the projects of the studios in one place, and for this you need an extremely simple and convenient format.
That is why the Consulting Committee of the
Association of Internet Developers together with the portal
CMS Magazine announced the
iCompany and
iProject microformats .
Microformats are a simple unified way to make the data on your site clear and thematic for search engines (Google, Yandex) and users. And the main thing is that making changes on the studio website will not take more than 5 minutes and will not affect its design at all.
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iCompany is intended to describe the organization involved in Internet projects.
iProject is intended to describe an Internet project that the iCompany organization has completed.
Here see the
description of microformats AIR 1.0The key attributes of the microformat are the
Services and
Industries tags.
Benefits of using microformats for development companies:- The ability to be found by industry customers;
- Opportunity to find a professional subcontractor for any specialization and industry;
- Automatic publishing of your portfolio in CMS Magazine ratings and the new dynamic rating of web companies "WebDynamics";
- Niche positioning and a corresponding increase in profits in its niche;
- Reducing the cost of PR. Now your level is uniquely determined by your projects.
Benefits for customer companies:- Easy search across the full range of development companies, taking into account industry and professional specialization;
- Automatic tracking of web activity of competing companies.
The first stage of introducing microformats is a public discussion of
service and industry tags .
Discussing new and existing tags. If you consider it necessary to add a new tag - provide its justification. The tag should reflect the market segment that is essential for standardization.
June 30 will be summarized discussion.