Google ranked first on the list of companies with the best reputation.

The consulting firm Reputation Institute ranked the companies with the best reputation. In total, the list of 28 companies included 12 American companies, 11 European and 5 Asian.


Google topped the ranking with a score of 78.62 points.

Google	USA	one	78.62
Sony	Japan	2	78.47
The Walt Disney Company	USA	3	77.97
BMW	Germany	four	77.77
Daimler (Mercedes-Benz)	Germany	five	76.83
Apple	USA	6	76.29
Nokia	Finland	7	76.00
Ikea	Sweden	eight	75.60
Volkswagen	Germany	9	75.55
Intel	USA	ten	75.39
Microsoft	USA	eleven	74.47
Johnson & johnson	USA	12	74.12
Panasonic	Japan	13	73.67
Singapore Airlines	Singapore	14	73.54
Philips Electronics	Netherlands	15	73.31
L'oreal	France	sixteen	73.17
Ibm	USA	17	73.03
Hewlett packard	USA	18	72.67
Barilla	Italy	nineteen	72.45
Nestle	Switzerland	20	72.37
Ferrero	Italy	21	72.36
Samsung Electronics	South Korea	22	71.62
FedEx	USA	23	70.84
Honda motor	Japan	24	70.82
The Coca-Cola Company	USA	25	70.40
Carlsberg	Denmark	26	70.31
Procter & gamble	USA	27	70.21
UPS	USA	28	70.07

As noted, the top three were united by such a factor as innovation. So, the top Google and Sony deserved the admiration of the introduction of new technologies that have changed the lives of consumers. Google, for example, offers free mail and maps, and Sony has been releasing popular music players and TVs for more than half a century.

Transparency has proved to be another important factor in strengthening global reputation. In this category, the winner is also Google. The company that left the Chinese market, refusing to censor search results, thus showed that the principles for it are more important than profit.
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Casper Nielsen, managing partner of the Reputation Institute, noted that the most important thing for corporations is awareness of the importance of global consumer opinion. To earn a global reputation is really difficult, but in the future it will ensure growth in international markets. Companies need to know how to earn trust outside their countries.

Researchers rated the influence of 600 organizations with the highest incomes in their homeland. Then, consumers from 24 states were asked to identify 54 leading companies. On a 100-point scale, the products of enterprises, innovations, job creation, management, civic leadership and financial activities were evaluated.

UPD: At the request in the comments, I replaced the text with the description of the table values ​​with the table itself.