Preparing quick links in Yandex

A few years ago, SEO was simply to optimize the site, after optimization they began to do less, and promotion began to boil down to buying links. And unfortunately very few optimizers went further than putting the site into the TOP for certain requests. But besides the fact that the site can be placed in the TOP, you need to get the most out of these positions.

If you look at the Yandex search system, then today any optimizer has several tools for increasing the number of transitions from search results. We list them:
- The title, which is issued on request and is a link to the site. Better when the text is clear to the person with the request;
- Snippet - this text is issued as a description of the link to your site in the search results. It can be noted that the snippet was one of the first, if not the only effective tools that optimizers had at the dawn of SEO;
- Favicon. Yes, the usual favicon increases the number of clicks to your site, making it more attractive in the list of results;
- The address of the organization with a link to the map (more often for commercial sites, shops, when there is where to invite);
- Quick links are a shortcut to important information on your site.

The picture is taken from the site of Yandex .

It is about quick links and I would like to talk about who uses and who does not? My "recipe" how to prepare quick links is based on the help of Yandex and personal experience. According to my observations, the CTR of the site (the number of jumps to the site from the search results for one query) rises to three times with the same positions if it has thematically correctly composed quick links.