Yahoo opens Panama for partners

Yahoo has officially announced the launch of the new Search Marketing Commercial API Program , in which developers, advertisers and third-party companies can get free access to the software interfaces of the Panama advertising platform. This can be especially interesting for advertisers, software companies, advertising agencies and other companies that can make good money on software products built on the basis of these APIs.

Of course, the reliability of a free API business is, in principle, under great doubt , but in this case the situation is special, because it is important for an outsider in the Yahoo search advertising market to anyone else to win over developers. Therefore, you can count on super loyal relationship to partners.

Yahoo’s top managers say bluntly that the opening of Panama’s software interfaces has only one reason — an increase in market share. The world's largest portal has so far been unsuccessfully trying to catch up with the leader in the search advertising market, Google, with its AdWords / AdSense platform.

Naturally, in the race for the leader, the help of the independent developer community, which Yahoo is trying to “bribe” with free raw API access, is very necessary. In addition to the service for developers , the Search Marketing Commercial API Program has a special program for advertisers and another program for commercial partners.
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Access to program interfaces is enabled by default only for non-commercial use, but Yahoo businessmen will only be happy - a separate agreement is concluded with them. The number of requests is monitored for each IP address, and the counter is reset once every 24 hours.

via Yahoo , TechCrunch