Google buys geo-targeting service

Google buys the Swiss company Endoxon, which specializes in geo-targeting services on the Internet. The company's assets include not only a successful geographic map viewing service, but also its own search engine for Swiss resources, reports Google Chance .



Endoxon has developed its own technology, called “blue”, which allows you to visualize information and link it with geographic maps, search engine and geo-targeting. In addition, the service allows you to present the information collected by users in a convenient form and, if necessary, download it to a mobile phone.



According to Google representatives, Endoxon technologies will allow the search giant to significantly improve Google Earth and Google Maps services for European users.