Triggering: application
Here we have already written about trackingver , I will add that story with a version of the application of this concept (taken from cornflake.ru ).
Free item in exchange for an opinion
Free to take any product "on trial" in exchange for their opinion about this product - an idea that seduces many women. In the US, this idea is implemented by the site SheSpeaks.com
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(She speaks - she speaks). In fact, SheSpeaks.com is a forum where women, and only women, speak out about certain things that will soon appear on store shelves. In America, women make 83% of all purchases of consumer goods, while spending more than 5 trillion dollars, so there is nothing surprising in the focus chosen by the creators of the resource.
The scheme of work is as follows: registering on the site, a woman fills out a questionnaire in which she indicates her interests, hobbies, tastes, and on the basis of this information, the system selects one or another product for her, delivered to the specified address in two or three weeks. No return is provided - the item sent will remain forever with the testing participant. For some time she uses this thing, and then places her honest verdict on SheSpeaks.com. For each product, there are threads of discussion, where several women who get the same product share their opinions.
Such a principle of testing new products is called try advertising - the term is formed from the English words try (try) and advertising (advertising). The level of efficiency of reaverting (such a transcription is already used by Russian marketers) is no lower than that of a traditional study of consumer properties of a product. Moreover, by resorting to tear-breaking, the manufacturer gets immediate contact with representatives of target markets. And if the product is good, its “word-of-mouth” advertising campaign will begin long before the roll of commercials on radio and television.
Free item in exchange for an opinion
Free to take any product "on trial" in exchange for their opinion about this product - an idea that seduces many women. In the US, this idea is implemented by the site SheSpeaks.com
')
(She speaks - she speaks). In fact, SheSpeaks.com is a forum where women, and only women, speak out about certain things that will soon appear on store shelves. In America, women make 83% of all purchases of consumer goods, while spending more than 5 trillion dollars, so there is nothing surprising in the focus chosen by the creators of the resource.
The scheme of work is as follows: registering on the site, a woman fills out a questionnaire in which she indicates her interests, hobbies, tastes, and on the basis of this information, the system selects one or another product for her, delivered to the specified address in two or three weeks. No return is provided - the item sent will remain forever with the testing participant. For some time she uses this thing, and then places her honest verdict on SheSpeaks.com. For each product, there are threads of discussion, where several women who get the same product share their opinions.
Such a principle of testing new products is called try advertising - the term is formed from the English words try (try) and advertising (advertising). The level of efficiency of reaverting (such a transcription is already used by Russian marketers) is no lower than that of a traditional study of consumer properties of a product. Moreover, by resorting to tear-breaking, the manufacturer gets immediate contact with representatives of target markets. And if the product is good, its “word-of-mouth” advertising campaign will begin long before the roll of commercials on radio and television.
Source: https://habr.com/ru/post/9466/
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