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Microsoft loses employees and goes into manual mode

Microsoft, which has been steadily losing ground in the entertainment market over the past two years, is taking unprecedented measures to correct the situation.

May 24 it became known that Jay Allard, corporate vice president of Microsoft XNA, who had been directly involved in the launch and promotion of the Xbox and Xbox 360 consoles, and recently promoted the Zune player, leaves his position.

Yesterday, as PC World.com writes, it became known that Robert Bach would lose his post - a man who had worked 22 years in the company and currently holds the position of head of entertainment and devices. And no one will take his post, and Ballmer will take over the control of the unit personally.
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One gets the feeling that the karma of old-timers Microsoft was spoiled by Google, Apple and BlackBerry. Now the battle for top places in the segment of smartphones and tablets takes place precisely between these brands.

You can draw an analogy with browsers, Microsoft still holds a solid market share, but is steadily losing customers. Attempts by the company to promote Windows Phone 7 OS as a platform for lightweight mobile devices have not had much success. Suffice it to recall that HP, after acquiring Palm, abandoned the idea of ​​installing Windows on its Slate tablet, preferring WebOS.

The effect of successful agreements with some manufacturers of netbooks will not be felt soon.

In general, for a while, the macro-department department of Entertainment and Devices will work in manual control mode. One can only sympathize with Steve Ballmer - the task before him, although not impossible, is difficult, and most importantly - not the only one. In addition, the fact that Ballmer will now deal with everything personally, suggests that the company is experiencing personnel shortages.

Source: https://habr.com/ru/post/94554/


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