I do not pretend to the originality of the idea, the more so that it (the idea of open production) has been discussed more than once here. So, there is an established production scheme:
manufacturer => seller => consumer . 
Ideal production is production that has good feedback with the consumer, which means that the gap between the supply and demand curve is insignificant. What will happen if we try to exclude the middle link from this scheme, bringing it to the form:
producer => consumer ?
In this case, production goes into the category of piece and takes the form of a certain ideal production, in which the warehouses will not be clogged with unsold products.
Consider a specific example or how this could actually be.
So, the consumer orders the goods, prepays - the manufacturer, accordingly, fulfills the order and delivers the goods to the destination. Suppose we want to produce furniture. Competitive production consists of two important factors: intellectual and technological. You can have a perfect technological base, but if designers have hands to grow from one place, then in the end the maximum that you will achieve is the production of buckets on machines of several million dollars (exaggerated). Conversely, the design staff will be on top, and the execution - limp.
')
Solving the intellectual component, we “send” the creation of furniture models to an outsource (exactly the same way as it does now with the creation of software). The third-party developer gets a percentage of the sales of their models.
The advantages are obvious:
- Motivation. You work more and work better - you earn more (unfortunately, this principle is not always implemented in many enterprises). Motivation leads to improved product quality.
- Reduced production costs. No need support structures, such as human resources. What if demand fell? Dissolve the design department or continue to pay them wages?
- Large assortment of goods.
How it works.
The designer, using the Web service from the manufacturer, creates a model. After approval, the model enters the registry and is available to buyers, who can virtually “touch” and “twist” their wardrobe or table. Also, the buyer can put forward his demands and get what he wants after they are satisfied by the outsource.
Type of interaction:
production <=> buyer <=> designer <=> productionThe model is stored in digital form, ready for production on CNC machines (numerical control). The creation of CNC machines made possible the production of pieces on a scale comparable to the mass.
Another point: the distribution of the load on production capacity. Here I will dream up a little, but the situation does not seem so utopian.
Suppose a consumer from point A makes a cabinet order. In point A we have a production site. It is logical to transfer the order there, but not always. Imagine that at point B we have exactly the same production site. It turns out that the cost of idle power significantly exceeds the cost of delivery of the cabinet from point B to point A. Then it is more profitable to give the order to it. In this way, we achieve a uniform load capacity.
And most importantly, we removed the seller from the scheme, which means that the cost of the goods will be lower, and the competitiveness of the goods will be higher.
Here is the main essence of the idea. I omitted the technical aspects of the implementation of the idea, but I do not see them as critical.