Everybody wins deal: Toyota & Tesla

Perhaps all of these events ended at the dawn of the automotive industry. Since the collapse of the Daimler & Chrysler alliance, not one of the largest automakers has been united in a “joint venture” with the aim of developing new masses of buyers. Until Thursday, when Toyota and Tesla announced cooperation to produce cheaper and mass hybrid cars.

Why is this a deal that everyone wins? Everything is quite simple. With Tesla Motors' IPO, the Japanese giant is committed to buying out shares for $ 50 million, which is in itself fantastic news for a company going to the stock exchange. Such an investor inspires confidence and provides demand from small speculators and large institutional funds, so already now Tesla can prepare wallets for cash and think through diversification plans. On the other hand, Toyota is giving its already-not-start-up Californian its recently closed factory in Fremont, Northern California. It is for this reason that you see the “Iron Arnie” in the picture - the governor of the silicon state has long fought for the creation of “green” jobs. At the new plant, they will assemble the upcoming Model S (electric sedan), which is an advantage for the company, which does not have to transfer its production to China in order to reduce the cost of it. Toyota, in exchange, gets a + karma from the American government and a good opinion of itself from both buyers and investors.

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This, of course, does not end the story. The highlight of the situation is the fact that the largest car manufacturer is slightly behind its competitors in the face of Nissan and Mercedes in the production and development of hybrid cars, even considering the popularity of the Prius model. Now both companies will work together on electric cars. Toyota will gain access to the IT mecca of the whole world, where, together with the guys from Tesla, they will develop know-how in the field of components. Tesla will receive the advice of a world expert in the production of mass cars. Tesla Motors CEO, Elon Musk (Elon Musk) said that Toyota will appear on the mass market with a Tesla engine even before the appearance of the Model S, which is scheduled for release in early 2012.

In addition - Tesla had some problems with the choice of batteries for the coupe, research in this area is prohibitively expensive and difficult. However, Toyota has long been working with Panasonic to create high-performance and bulky batteries for electric cars, which will allow Tesla to step onto the next step in the evolution of its models.

However, the cornerstone now, at the time of the post-crisis economy and job cuts, is still the huge NUMMI factory in California. Toyota built together with GM in 1984 it produced up to 600,000 cars per year (2006 as an example). Of course, Tesla's plans are more modest - for the start, 20,000 cars a year, increasing production over time.

Most experts agree that now Tesla Motors has almost everything to effectively enter the market and create its own niche in which they can be extremely successful. For example, in the US, the Model S will cost a non-integer $ 50,000 after a $ 7,500 discount, which is given to all buyers of environmentally friendly cars.

I am personally very interested in further developments, wait for news from auto fields.