Says thanks to Apple for the deal with AdMob
The US Federal Trade Commission, which is concurrently an antimonopoly committee and a consumer protection organization, has approved a merger of Google and AdMob, the investigation of which lasted the last few weeks. 5 “for” - 0 “against”, this is the total number of votes.
However, the official comment of the authorities is much more interesting: “The commission came up with a decision based on important achievements in the field of mobile advertising, partly because of Apple’s activity, leveling the effect of dominance in the case of a successful Google & AdMob transaction.” So Apple, mentioned in the official comment of the FTC 10 times, is obviously already preparing to level.
Google, while preserving its face, responded to the positive news with the phrase: "This solution is great news for the entire mobile advertising ecosystem." Of course, from the point of view of the “corporation of good”, it is so. Apple already owns its own iAd platform, which gives it an obvious advantage on the iPhone OS’s own platform - only Apple owns specific numbers regarding the relationship between clicks and purchases in the AppStore. Google wants a piece of their cake, not forgetting their own cake in the oven.
As for AdMob itself, its CEO Omar Hamoui was delighted with the long-awaited deal: “over the past six months we have received tremendous help from mobile advertising representatives - and we really appreciate it. Our goal now is to work closely with Google to complete the deal. ” Let me remind you just how much Google cost this venture - $ 750 million
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ArsTechnica via TechCrunch
However, the official comment of the authorities is much more interesting: “The commission came up with a decision based on important achievements in the field of mobile advertising, partly because of Apple’s activity, leveling the effect of dominance in the case of a successful Google & AdMob transaction.” So Apple, mentioned in the official comment of the FTC 10 times, is obviously already preparing to level.
Google, while preserving its face, responded to the positive news with the phrase: "This solution is great news for the entire mobile advertising ecosystem." Of course, from the point of view of the “corporation of good”, it is so. Apple already owns its own iAd platform, which gives it an obvious advantage on the iPhone OS’s own platform - only Apple owns specific numbers regarding the relationship between clicks and purchases in the AppStore. Google wants a piece of their cake, not forgetting their own cake in the oven.
As for AdMob itself, its CEO Omar Hamoui was delighted with the long-awaited deal: “over the past six months we have received tremendous help from mobile advertising representatives - and we really appreciate it. Our goal now is to work closely with Google to complete the deal. ” Let me remind you just how much Google cost this venture - $ 750 million
')
ArsTechnica via TechCrunch
Source: https://habr.com/ru/post/94355/
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