QR code as the basis of the brand

Sometimes thinking leads to unpredictable results.
For example, reflections on the use of a QR code in the corporate style and a certain sequence of actions led to the birth of the following:

The following QR code was generated on the website of the QR codes generator http://qrcode.kaywa.com/ :


')

I decided that there is an image in the picture.

This:



Roman centurion gazing into the distance.

Since QR codes allow you to recover about 30% of the information, this allows
change the graphical representation for its own purposes, but in this case the code has not changed.

It is easy to verify by encoding the http://fetuorg.com string as text on the website http://qrcode.kaywa.com .

The line http://fetuorg.com will be the result of the scan.

It turns out, unfortunately, not always, differences in applications affect.

The result of the iPhone scan application:



fetus - c Latin (yandex. dictionary - I like it) spawn, birth to light.
Centurion is a natural conquest.