Criticism of Intel Atom or hot on the heels of the rally of participants of the Intel Software Network

As recently as last Thursday (May 13), I attended an rally of ISN participants in an office in Kralatsky . Quite a lot of interesting and interesting topics were discussed at the improvised round table, but one of them I remember especially. She touched pretty tough criticism of the processor Intel Atom . Unfortunately, I forgot the author of the thought (guys who were tell me plz), but I will try to retell it.

It is clear to everyone that looking at the rapidly developing market of handhelds, mid-s, netbooks and other mobile devices, Intel cannot stand aside. To occupy part of the market and was released Intel Atom processor . However, no matter how much they praise him in advertising, no matter how much marketers do their work, it is necessary to recognize that the processor came out, saying “not very”:

• power consumption, in comparison with the same ARM , is much worse, and, therefore, battery life is rather limited. As one of the proofs , HP rejects Slate
  
  
• performance is too high for smartphones and communicators, and, at the same time, not enough for netbooks (don't watch hd video)

What do you think,% username%, about this? How will Intel behave? Perhaps, steps will be taken to modify / optimize the architecture in order to reduce energy consumption? And, perhaps, there will be a new architecture like the once Intel XScale , based on ARM?