Bluetooth marketing keeps coming?

Habré already mentioned that magic device for bluetooth marketing, called Lexil. Last time, using a miracle device, a marketing campaign was conducted by Affect agency on Pushkinskaya Square and distributed thematic content. The event caused a lot of reviews in runet. This time the company lit up at the 5th festival of fireworks in Moscow.


You could get such a message on your phone.

The effectiveness of the action was 24%, while the audience reach was only 5-10%, since the embankment was indeed divided into sectors, and it was problematic to move beyond the Andreyevsky Bridge.
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The farther into the forest, the more real the situation becomes when a similar device becomes familiar in the toolkit of each marketer.

Source: Company Blog