Workshop on Google Analytics. June 8, 2010
We are opening a series of web analytics training courses, where leading Internet marketing experts will talk about post-click auditing, lead generation, CRO, core technologies and tools for evaluating the performance of websites and advertising campaigns.
On June 8, 2010, a master class on Google Analytics will open a series of events.
During the school day, we will try to maximize in detail all the theoretical and practical aspects of working with Google Analytics.
In our program:
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Analytics Toolkit Overview
Installing the counter on the site.
Profiles, filters, sub-domain and cross-domain tracking.
Setting goals and setting e-commerce code.
Checking the correctness of the counter.
Marking marketing campaigns.
Link an account with an AdWords campaign.
Track events and virtual pages.
What you will learn:
All hidden features of Google Analytics code.
Ways to measure events that do not cause the page to reload.
What to do if the user goes to other sites during the purchase process.
How to mark all sources of traffic, ads and keywords for further analysis
Interpretation of analytics data
Key reports and metrics.
Finding and eliminating weak points with analytical reports.
Cases using data analytics.
Typical errors in data interpretation.
What you will learn:
Why do you need every report in Google Analytics.
How to display the report data most clearly.
How to make decisions based on Analytics data.
Errors, tricks and techniques when working with Google Analytics
The tricks of installing and using Google Analytics (search, regular expressions ...).
Install multiple counters at the same time.
Examples of common mistakes.
Analytics and conversion optimization (CRO).
What you will learn:
What mistakes most often make users of Google Analytics.
How to get data that Google Analytics does not provide in standard reports.
What to do after potential improvement points are found.
Duration of the master class - 7 hours
Cost - 4 000 r
Paid in advance (before June 1) - 3 500 r
Registration, program, information about speakers and the rest on our website .
PS Habrayusera special discount - 10%! Just type "Habr" in the registration form in the column "comments".
On June 8, 2010, a master class on Google Analytics will open a series of events.
During the school day, we will try to maximize in detail all the theoretical and practical aspects of working with Google Analytics.
In our program:
')
Analytics Toolkit Overview
Installing the counter on the site.
Profiles, filters, sub-domain and cross-domain tracking.
Setting goals and setting e-commerce code.
Checking the correctness of the counter.
Marking marketing campaigns.
Link an account with an AdWords campaign.
Track events and virtual pages.
What you will learn:
All hidden features of Google Analytics code.
Ways to measure events that do not cause the page to reload.
What to do if the user goes to other sites during the purchase process.
How to mark all sources of traffic, ads and keywords for further analysis
Interpretation of analytics data
Key reports and metrics.
Finding and eliminating weak points with analytical reports.
Cases using data analytics.
Typical errors in data interpretation.
What you will learn:
Why do you need every report in Google Analytics.
How to display the report data most clearly.
How to make decisions based on Analytics data.
Errors, tricks and techniques when working with Google Analytics
The tricks of installing and using Google Analytics (search, regular expressions ...).
Install multiple counters at the same time.
Examples of common mistakes.
Analytics and conversion optimization (CRO).
What you will learn:
What mistakes most often make users of Google Analytics.
How to get data that Google Analytics does not provide in standard reports.
What to do after potential improvement points are found.
Duration of the master class - 7 hours
Cost - 4 000 r
Paid in advance (before June 1) - 3 500 r
Registration, program, information about speakers and the rest on our website .
PS Habrayusera special discount - 10%! Just type "Habr" in the registration form in the column "comments".
Source: https://habr.com/ru/post/93308/
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