The ten millionth e-book downloaded in the store Sony

Sony announced yesterday that a ten-millionth e-book was downloaded from its Reader Store. The anniversary purchase took place on May 5th, three and a half years after the store opened in September 2006. Sony decided to mark this momentous event with the distribution of $ 10 to everyone who bought a book on the day in the Reader Store. A 10 millionth purchase for Sony is a great achievement. Especially compared to the tablet Apple. Let me remind you that in the month since the iPad was released, iBookstore has downloaded one and a half million books - and this is despite the fact that Apple’s books are read only on one device and that representatives from one country, the USA, downloaded the books. At this rate, Apple will catch up with Sony in seven months, by the beginning of 2011.

Apple's sales are expected to increase after the iPad becomes available outside of the country (this month), and books from iBooks can be downloaded via iPhone and iPod, which will happen this summer.

Electrontata.com journalists emphasize that as a pioneer in the e-book market, Sony was too inert to new industry trends. The company released an e-book with 3G support two years later than Amazon, and still does not equip its Wi-Fi devices and other modern functions.