Overtook Apple in the fight for the US market
According to the research firm NPD Group in the first quarter of 2010, Android OS surpassed the iPhone OS in popularity in the United States market. According to NPD, today Google has 28% of the market, which puts them in second place after Research in Motion (36%), while Apple is in third place with 21%
According to the same agency, Android’s success is primarily due to close cooperation with mobile operators. For example, Verizon offers Android-based phones, as well as Blackberry, at a bargain "buy one - get one more for free." However, in any case, the only operator offering Apple phones, AT & T, is still the market leader in US opsoz, owning 32% of the market. Next comes Verizon, actively gaining momentum, and managing 30% of the market. Complete the list of T-Mobile and Sprint, each of which is content with a 15% share.
It is possible that Apple will regain its position after the release of the new generation iPhone, which is expected this summer. However, do not forget about the fundamental difference between Android and iPhone OS - the latter does not license the mobile axis for the needs of third companies, releasing the device and collecting the cream from sales alone. In contrast, Google is on a completely different road, giving its OS for use by almost anyone who wants it, which is currently quite a lot. In addition, the exclusive contract of Apple and AT & T has been signed for 5 years, which means that throughout this time Google will reap the rewards of not only a few manufacturers of the devices themselves, but also active PR companies of cellular operators.
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The other side of the coin is that Apple never wanted to be first (this thought only affects phones, the situation with the iPod is completely different). Google is a developer of software and services, while Apple is a company with a high ratio of profits, a niche of its own, created exclusively for itself, and Steve Jobs is unlikely to sleep because his company is somewhere else third.
NPDG via ArsTechnica
According to the same agency, Android’s success is primarily due to close cooperation with mobile operators. For example, Verizon offers Android-based phones, as well as Blackberry, at a bargain "buy one - get one more for free." However, in any case, the only operator offering Apple phones, AT & T, is still the market leader in US opsoz, owning 32% of the market. Next comes Verizon, actively gaining momentum, and managing 30% of the market. Complete the list of T-Mobile and Sprint, each of which is content with a 15% share.
It is possible that Apple will regain its position after the release of the new generation iPhone, which is expected this summer. However, do not forget about the fundamental difference between Android and iPhone OS - the latter does not license the mobile axis for the needs of third companies, releasing the device and collecting the cream from sales alone. In contrast, Google is on a completely different road, giving its OS for use by almost anyone who wants it, which is currently quite a lot. In addition, the exclusive contract of Apple and AT & T has been signed for 5 years, which means that throughout this time Google will reap the rewards of not only a few manufacturers of the devices themselves, but also active PR companies of cellular operators.
')
The other side of the coin is that Apple never wanted to be first (this thought only affects phones, the situation with the iPod is completely different). Google is a developer of software and services, while Apple is a company with a high ratio of profits, a niche of its own, created exclusively for itself, and Steve Jobs is unlikely to sleep because his company is somewhere else third.
NPDG via ArsTechnica
Source: https://habr.com/ru/post/93253/
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