Promotion "Strizh Eggs" or how to sell the Internet

Hello. This is our third attempt at writing on Habré, if anyone is interested, here is the second .



In May of this year, our company once again decided to distinguish himself and arrange a crazy action “Strizha Eggs”, at the end of which one of our subscribers will receive an Apple iPad, Sony PS3 + Sony Bravia 40 '', licensed Windows 7 and a number of incentive prizes for all participants.
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Under the cut - goals, implementation, subtotals and various pictures, videos.

Goals

- increase the number of new connections
- increase the size and number of payments from subscribers in our favor
- provoke the growth of traffic to the Internet
- have fun, preferably paying back the share.

Implementation

In the beginning, in about two weeks, there was a loud announcement using all the communication channels with subscribers: news on the site, message on the forum, a blog post on behalf of the administration, tweet on corporate twitter, greeting on the PBX and SMS sending.

The announcement has grown into more or less final conditions of the action . Here are some of the conditions for "making eggs":

- You can buy eggs for N rubles from statistics (from your account) = N points at the rate of 1k1 (cheaper at night!)
- For each new subscriber brought - 1000 eggs
- When paying for 500 rubles - automatically get 300 eggs.
- And when you pay 1000 rubles - automatically as many as 700 eggs.
- If you had a traffic write-off + 10 eggs
- If you didn’t have a traffic drop of -10 eggs
- Do you have a negative balance today? -20 eggs
- Positive balance today +20 eggs
- Who has downloaded more than 30 eggs today?
- Who paid the most for today +50 eggs
- Fully filled out profile (subscriber card) with telephones and email + 100 eggs (write to adm@ventumnet.ru)
- You can donate eggs, enter the login in the statistics, payment by cash (from the account) or by your eggs.
- On leaflets there is a unique number that can be activated by connecting + 1000 eggs (valid only for new subscribers connected in May)
- Blog post = 100 eggs
- Call at 4 am (+ -10 minutes) to our number (495) 679-86-49, from the determined phone number that matches the records in our database = 1 egg.
- Order pizza employees in the office (with payment at your expense) +400 eggs!
- Win in tekken 6 from the office staff = 500 eggs.

As you can see, all conditions meet our goals:

1) new subscribers are attracted by the conditions “when connecting from other operators, we transfer your balance to us”, as well as the opportunity to immediately earn 1,000 eggs.
2) those who lead them are also pleased with the opportunity to earn 1000 eggs.
3) there is always the opportunity to buy eggs for cash, or to persuade friends to transfer them to you, promising to share the prize, thus catching up with the rest.
4) you can do nothing, pay as you pay, swing as you rock and still win.
5) a lot of funny moments, from the series win in tekken 6 or call us on the phone at night.

All conditions were implemented in our billing, in the personal statistics of the subscriber, and for the most part automated. Website was launched top.ventumnet.ru where subscribers could watch all the eggs they earned and the transparent history of their receipt.

All this was accompanied by abundant posts on our Twitter , and photos of prizes as they were purchased also became available , thereby increasing the credibility of our campaign.

We also tried for the first time “heavy” offline advertising in the form of placing videos on LED panels - one of them, at the entrance to Krasnogorsk, at the BP filling station, in a place with fierce traffic jams, now shows this video (ventum password)!



We had to redo it 3 times to allow censorship. We also managed to stay in the ski complex Snowball. There is another advertisement, but here I suggest that you go and see for yourself :) Direct traffic to the site has already doubled, applications for connection have come down.

Subtotals

In general, of course, it is still too early to judge the results, but about 10% of subscribers joined the game from the very first week, many build birdhouses, someone came to play in the office, someone tries to build a coalition by teaming up with friends, in general , fun and positive yet.

Let's see what will be on the prize draw on May 30 in the office , and be sure to post videos and photos. Anticipating the questions “why in Krasnogorsk” I can answer that I would be happy to organize such actions on a much larger scale, but so far, alas.

I am pleased to answer any of your questions, as long as they are in principle.