BATTLE.NET + FACEBOOK =?

I could not resist and did not publish the news that marked the increasing trend of integrating social networks into various services.
In this case, this ... Blizzard Entertainment combines BATTLE.NET and FACEBOOK

Today in Paris, a number of new functions were announced for interaction between the well-known platform and the largest social network. In StarCraft® II: Wings of Liberty ™ for the first time it will be possible to add friends from a well-known social network, as can be seen in the upcoming beta testing.

The site blizzard.com reports the following:
"We are pleased to meet the players," said Paul Sams, chief operating officer of the Blizzard Entertainment. "This is the new functionality of the Blizzard Entertainment games together."
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(transfer)
“We are pleased to collaborate with Facebook on the basis of combining our platforms. This will allow our users to have more fun with communication and games, ”said Paul Sams, executive director of Blizzard Entertainment. “With this new feature, keeping in touch with friends on Battle.net and playing StarCraft II and the next games together will make Blizzard Entertainment easier than ever.”

Of course, it is worth noting that this “functional” will not make any significant changes in the gameplay, but the trend is curious. Probably in the future we can expect the global integration of various services into each other. In any case, it remains to wait a bit - July 27, the long-awaited "old man" will go to gold!