"Yandex" analyzed the work of "Autofocus"
Yandeksovtsy presented the results of the analysis of the work of the Autofocus tool, which has been operating for more than a year as part of the Yandex.Direct service. "Autofocus" is designed to engage in the optimization of keywords for each specific ad. That is, if the CTR of the ad is close to critical, and it will soon be “removed”, the “Autofocus” intervenes in the matter, providing the necessary assistance.
Help is to add new keywords (plus-words) and remove unsuitable (negative-words).
Hit parade of plus-words looks like this: Moscow, St. Petersburg, St., Russia, telephone, free, Moscow, center, download, sale, Ukraine, car, ru, work, system, Ekaterinburg, language, treatment, St. Petersburg, Kiev, site , game, store, r, enterprise, management, year, rest, internet, price.
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And the list of the 30 most used negative words is as follows: download, abstract, g, program, website, free, Moscow, work, 2006, sale, photo, 2, game, coursework, Russia, mp3, 1, ru, history, system , theme, management, development, store, song, year, price, book, map, ooo.
Source: Yandex Blog
Help is to add new keywords (plus-words) and remove unsuitable (negative-words).
Hit parade of plus-words looks like this: Moscow, St. Petersburg, St., Russia, telephone, free, Moscow, center, download, sale, Ukraine, car, ru, work, system, Ekaterinburg, language, treatment, St. Petersburg, Kiev, site , game, store, r, enterprise, management, year, rest, internet, price.
')
And the list of the 30 most used negative words is as follows: download, abstract, g, program, website, free, Moscow, work, 2006, sale, photo, 2, game, coursework, Russia, mp3, 1, ru, history, system , theme, management, development, store, song, year, price, book, map, ooo.
Source: Yandex Blog
Source: https://habr.com/ru/post/9288/
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