LinkedIn will follow Facebook and Twitter in the model of "follow"

LinkedIn is working to make a professional social network more social. With the huge popularity of Facebook and Twitter for LinkedIn, it makes sense to borrow some of the capabilities of these networks in order to make their own platform more social. Last fall, LinkedIn integrated into Twitter, allowing users of this platform to send tweets from external clients on LinkedIn with # hashtag. On April 29, LinkedIn launched a small but very familiar opportunity to “foul” the profiles of companies.

Thus, any LinkedIn user will now be able to follow the company on the network, and will receive real-time alerts from a profile about news and actions in its stream. This is very similar to the possibility of “following” a Twitter user or becoming a fan on Facebook.

The idea is to help users track company updates, such as vacancies, new developers, etc., in real time. Now you can click the “follow” button in the company profile, and its updates will be automatically added to your stream. You can also choose the volume and type of these updates.

No wonder LinkedIn promotes new social opportunities, for it looks like part of a big strategy. With over 65 million members, LinkedIn is growing by users, but wants to go to other sites or platforms that people use in their professional lives. In the past few months, the company launched a new shortening of links shortening and expanded the possibilities of sharing, merging with Microsoft Outlook and opening the API.

However, it will be interesting if LinkedIn integrates into Facebook just as it did with Twitter. After all, after integration with the latter, status updates on LinkedIn have grown significantly. And with more than 400 million Facebook users ...



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