Video recording of the section "Web Analytics and Conversion Optimization: A Practical Guide to Bruising and Bumps" (RIF + CIB 2010)

On April 21-23, the RIF + CIB 2010 conference was held in the Moscow-based pension “Forest Dali”, which brought together about 5,000 people.

Among the 100 sections, one of the smartest and most popular (second place according to the results of the voting) was “Web analytics and conversion optimization: a practical guide on bruising and bumps”

Those who did not get to RifoKiba or did not get to our section, we offer video recordings of reports (directly from the scene).
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1) Sergey Kedrov (Openstat)

Openstat. Analytics for business.

- We turn the pyramid. 100% sales growth is real.
- Where do we lose them? How to find audience exit points.
- Who brought the buyer? Mediyka, context or optimization?
- How to buy blondes? Integration of web analytics with external data sources

2) Anton Popov (Yandex)

Yandex Metrika

3) Alexey Ilyin (iConText)

Conversion Optimization: His Majesty Experiment

- Why and who needs to optimize the conversion?
- Methods and tools. Google Web Optimizer.
- Sources of insights for the preparation of experiments.
- The main directions of testing.
- Usability and conversion optimization: enemies or friends?
- Examples of work on optimizing the conversion of iContext.
- Limitations and features of the techniques.
- Optimization of conversion - a step towards lead generator.

4) Alexander Danilov (Bampo)

Lead generation and pay per action

- What is the difference between the lead campaign and the usual banner?
- Any whim of the client is possible, but worth the money.
- What the client gets from the lead campaign (real cases).
- What the client does with the leads (cases).