Eyyafyatlayokudl as a source of creativity and expensive things

Some enterprising people do not have the wit. The Icelandic volcano Eyyafyatlayokudl, as it turns out, can not only waste your nerves and cause damage, but also make you happy and generate income. Ridiculously, it will probably sound, but lava and ash can be used in the decoration, at least so watchmaker Romain Jerome, famous for his designer Swiss watches, thinks that he does custom-made using interesting materials in decoration.
The clock is, of course, very expensive, not one thousand dollars worth it, but their appearance is worth it to at least become familiar with them and just admire.
I don’t know how in the case of the Eyjafjallajökull volcano and how to trim the hull with lava (however, the frozen lava can be beautiful and can be treated like any stone) and is there any reason to use the lava of this particular volcano, but such watches are impressive:

But the essence of interesting hours is not even in natural or expensive material, but in the idea. Would you agree to wear a rusty, even completely rusted watch? Not? And such:


These are the watches from Romain Jerome. Very unusual and beautiful.