In February of this year, Beeline launched the website safe.beeline.ru , designed to help combat mobile fraud.
... we are very careful about the choice of our partners and take tough measures against content providers who violate the terms of the contract and offer subscribers:
incomplete or unreliable information about the service
non-transparent pricing
And in March, the SMS Fortune Lottery, which clearly violated the stated principles, was launched. Beeline on its own behalf sends such messages:
CONGRATULATIONS! You are the potential winner of the drawing 1.000.000 rubles! Send one FREE SMS to 1010! Info: 1010 (free)
Upon closer examination of the rules, it turns out that the SMS is formally free, but it is an application for the provision of a service, the cost of which is 49 rubles .
Apparently, Beeline acts in accordance with the principle: "If you can not deal with something, try to lead it."
UPD: those who have tried say that they have not yet withdrawn money for the first message, but the rules of the action do not say anything about the possibility of sending any message to the number 1010 with impunity.