Internet advertisers of Ukraine promise 100% growth in 2007
On May 24-25, the III International Conference “Internet Marketing in Ukraine” was held in Kiev - the country's largest event on various aspects of online advertising and business online, organized by IMA UaMaster.
Evgeny Shevchenko, director of IMA UaMaster, said: “The conference was a success - every report was in demand by the audience, the audience asked many interesting questions. Hot discussions continued during coffee breaks. Market players also gained other benefits. Among the participants of the Conference, agreements were signed, and negotiations on cooperation were held. In addition, leading Internet companies for the first time at the Conference voiced a public consolidated assessment of market volumes and announced the steps taken towards the creation of the Association. ”
In 2007, attendees of the Conference heard 33 reports, which were presented in 12 different sections. Among the speakers are representatives of leading Internet companies in Ukraine, Russia, Poland and Lithuania. The conference was attended by more than 300 people representing Ukraine, Russia, Belarus, Lithuania and Estonia.
Traditionally, the Conference began with a section on internet market research. Anna Dobrivecher (“TNS Ukraine”) in her report noted that in 8 large cities of Ukraine 48% of residents are Internet users. In cities with a population of 50000+, the share of Internet users is 18%. According to TNS Ukraine, over the past half year, more than 9 million people in Ukraine have used the Internet. From the point of view of the advertiser, the audience is interesting, which uses the Internet at least once a week. According to TNS Ukraine, there are 75% of such users (about 7 million people).
')
Dmitry Lysyuk (Gemius Ukraine) stated that 29% of Ukrainian Internet users made purchases online. The main advantages of online stores, users consider low prices (compared to regular stores) - 57%, home delivery - 54%, saving time - 54%. At the same time, 50% of users find online purchases risky.
Anna Bondarchuk (Softkey Ukraine) presented the results of her own research on software purchases over the Internet. The most popular software category is translators and dictionaries (66%), as well as games (59%), and graphic editors (53%). According to the survey, software buyers are mostly men (84%), who purchase it for home use (68%). The share of software sales in Ukraine will grow by 2010 from 10% to 40%.
Alexey Chuksin (META) presented consolidated data on the volume and structure of the Ukrainian Internet advertising market. According to the leading Internet companies (Begun, Bigmir, META, Ukr.net, Yandex), in 2006 the financial market indicators were as follows: display advertising - 5.5 million US dollars, contextual advertising - 1 million US dollars. According to forecasts, in 2007 the market volume of display advertising will increase by 100%, contextual advertising - by 200%.
The experience and trends of the advertising markets in Russia and the Baltic states were voiced in the reports by Alexey Belyaev (Internet and Business Association) and Juris Międzins (AS DELFI).
Students were presented with reports on strategies and techniques for using media and contextual advertising. Maria Chernitskaya (iContext) spoke about the prospects for the media context.
The section on search engine optimization was presented in five reports that covered various stages of website promotion in search engines. Also, visitors listened to two reports on the usability of websites. Separate interest among those present was caused by the section on the monetization of UGC and viral marketing. There were reports on online recruiting, affiliate programs and marketing opportunities of CMS.
The section “Public Relations in the Internet” was presented by two reports of IMA UaMaster employees: Yevgeny Shevchenko spoke about the technical aspects of the distribution of news and press releases, Yuri Vysoven - about evaluating the effectiveness of publishing in electronic media.
Within the framework of the Conference, two round tables were held at which the problems of the industry were discussed, as well as ways to solve them. It was noted that one of the main tasks for market players is to create a public body that would undertake the tasks of standardization, research, market regulation, etc. The participants of the round table stated that for several months now they had been working on the creation of the Association, which would undertake the above tasks. The experience of creating the Internet and Business Association was shared by Russian colleagues Alexey Belyaev (President of the Association) and Fyodor Virin (Mail.ru).
Participants noted the high level of the event. The organizers have already announced the start of preparations for the next conference in 2008 and invited all interested companies to cooperate.
The conference is organized by the Internet marketing agency UaMaster. Gold media partners: Begun-Ukraine, Mail.ru, META, Observer, Yandex. General television partner: “1 + 1”, Business partner - “League”. Internet partner: Alternet. Silver partners: ITUA.info, “New Marketing”, Marketing Media Review, Finance.ua, AIN, Internet.ua, Online.ua, I.ua, Hi-tech Expert, UNIAN, Searchengines.ru, Interfax, “Economic News ". Partners: Softkey Ukraine, Bitrix.
About the IMU Conference
The conference “Internet Marketing in Ukraine” has been held annually since 2005, and is the largest industry event in Ukraine.
Evgeny Shevchenko, director of IMA UaMaster, said: “The conference was a success - every report was in demand by the audience, the audience asked many interesting questions. Hot discussions continued during coffee breaks. Market players also gained other benefits. Among the participants of the Conference, agreements were signed, and negotiations on cooperation were held. In addition, leading Internet companies for the first time at the Conference voiced a public consolidated assessment of market volumes and announced the steps taken towards the creation of the Association. ”
In 2007, attendees of the Conference heard 33 reports, which were presented in 12 different sections. Among the speakers are representatives of leading Internet companies in Ukraine, Russia, Poland and Lithuania. The conference was attended by more than 300 people representing Ukraine, Russia, Belarus, Lithuania and Estonia.
Traditionally, the Conference began with a section on internet market research. Anna Dobrivecher (“TNS Ukraine”) in her report noted that in 8 large cities of Ukraine 48% of residents are Internet users. In cities with a population of 50000+, the share of Internet users is 18%. According to TNS Ukraine, over the past half year, more than 9 million people in Ukraine have used the Internet. From the point of view of the advertiser, the audience is interesting, which uses the Internet at least once a week. According to TNS Ukraine, there are 75% of such users (about 7 million people).
')
Dmitry Lysyuk (Gemius Ukraine) stated that 29% of Ukrainian Internet users made purchases online. The main advantages of online stores, users consider low prices (compared to regular stores) - 57%, home delivery - 54%, saving time - 54%. At the same time, 50% of users find online purchases risky.
Anna Bondarchuk (Softkey Ukraine) presented the results of her own research on software purchases over the Internet. The most popular software category is translators and dictionaries (66%), as well as games (59%), and graphic editors (53%). According to the survey, software buyers are mostly men (84%), who purchase it for home use (68%). The share of software sales in Ukraine will grow by 2010 from 10% to 40%.
Alexey Chuksin (META) presented consolidated data on the volume and structure of the Ukrainian Internet advertising market. According to the leading Internet companies (Begun, Bigmir, META, Ukr.net, Yandex), in 2006 the financial market indicators were as follows: display advertising - 5.5 million US dollars, contextual advertising - 1 million US dollars. According to forecasts, in 2007 the market volume of display advertising will increase by 100%, contextual advertising - by 200%.
The experience and trends of the advertising markets in Russia and the Baltic states were voiced in the reports by Alexey Belyaev (Internet and Business Association) and Juris Międzins (AS DELFI).
Students were presented with reports on strategies and techniques for using media and contextual advertising. Maria Chernitskaya (iContext) spoke about the prospects for the media context.
The section on search engine optimization was presented in five reports that covered various stages of website promotion in search engines. Also, visitors listened to two reports on the usability of websites. Separate interest among those present was caused by the section on the monetization of UGC and viral marketing. There were reports on online recruiting, affiliate programs and marketing opportunities of CMS.
The section “Public Relations in the Internet” was presented by two reports of IMA UaMaster employees: Yevgeny Shevchenko spoke about the technical aspects of the distribution of news and press releases, Yuri Vysoven - about evaluating the effectiveness of publishing in electronic media.
Within the framework of the Conference, two round tables were held at which the problems of the industry were discussed, as well as ways to solve them. It was noted that one of the main tasks for market players is to create a public body that would undertake the tasks of standardization, research, market regulation, etc. The participants of the round table stated that for several months now they had been working on the creation of the Association, which would undertake the above tasks. The experience of creating the Internet and Business Association was shared by Russian colleagues Alexey Belyaev (President of the Association) and Fyodor Virin (Mail.ru).
Participants noted the high level of the event. The organizers have already announced the start of preparations for the next conference in 2008 and invited all interested companies to cooperate.
The conference is organized by the Internet marketing agency UaMaster. Gold media partners: Begun-Ukraine, Mail.ru, META, Observer, Yandex. General television partner: “1 + 1”, Business partner - “League”. Internet partner: Alternet. Silver partners: ITUA.info, “New Marketing”, Marketing Media Review, Finance.ua, AIN, Internet.ua, Online.ua, I.ua, Hi-tech Expert, UNIAN, Searchengines.ru, Interfax, “Economic News ". Partners: Softkey Ukraine, Bitrix.
About the IMU Conference
The conference “Internet Marketing in Ukraine” has been held annually since 2005, and is the largest industry event in Ukraine.
Source: https://habr.com/ru/post/9157/
All Articles